Assistant Digital Marketing Manager
2 weeks ago
**Role Summary**
**Key Responsibilities**:
**Digital Campaign Support**
- Develop content tailored to campaign objectives and ensure all deliverables align with brand guidelines.
- Monitor campaign performance and recommend adjustments to improve results.
**Market Research & Analysis**
- Conduct research to identify trends, customer behavior, and opportunities within the forex and financial markets.
- Evaluate the success of digital marketing initiatives through detailed performance analysis.
- Prepare regular reports with insights and recommendations based on data.
**SEO & SEM Assistance**
- Support the implementation of SEO strategies to improve organic search visibility.
- Assist with managing and optimizing paid search campaigns, including conducting keyword research and analyzing campaign performance.
- Monitor website analytics to identify areas for optimization and improvement.
**Key Performance Indicators (KPIs)**
- **Lead Generation**:Number of qualified leads generated through digital channels.
- **Website Traffic**: Growth in unique visitors and page views due to digital campaigns.
- **SEO Metrics**: Improvements in organic traffic, keyword rankings, and domain authority.
- **Campaign ROI**: Return on investment for digital marketing activities.
**Qualifications and Requirements**
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in digital marketing, preferably within the financial services industry.
- Familiarity with digital marketing tools such as Google Analytics, SEMrush, or similar platforms.
- Strong analytical skills to interpret campaign data and generate actionable insights.
- Excellent written communication and organizational skills.
- Ability to prioritize tasks effectively and meet deadlines.
- Up-to-date knowledge of digital marketing trends and best practices.
Join us to make a meaningful impact on the growth of our brand in the dynamic forex and financial industry
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