Cluster Marketing Communications Manager
2 months ago
Summary
Key Responsibilities
- Design and implement marketing plans that align with the business goals of both Hyatt Place Dubai and Hyatt Centric Jumeirah.
- Conduct market research to identify trends, competitor strategies, and growth opportunities.
- Ensure consistent brand messaging and alignment with Hyatt’s global brand standards.
- Develop creative content and promotional materials tailored to target audiences.
- Develop and analyze digital campaigns, ensuring optimal ROI and customer acquisition.
- Design and execute campaigns to drive room bookings, F&B revenue, and other hotel services.
- Track campaign performance and adjust strategies based on KPIs.
- Foster relationships with media outlets, influencers, and industry partners.
- Plan and execute press releases, media events, and other PR activities.
- Work closely with the sales, revenue management, and operations teams to create integrated strategies.
- Provide leadership and guidance to junior marketing staff or external agencies.
**Qualifications**:
Qualification:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in marketing, preferably within the hospitality industry.
- Proven track record in digital marketing, brand management, and campaign execution.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills.
- Proficiency in marketing tools and software (e.g., Google Analytics, CMS, CRM platforms).
- Creative mindset with attention to detail.
- Understanding of Dubai’s tourism and hospitality market.
- Experience in managing multi-property or cluster marketing roles.
- Familiarity with Hyatt’s brand standards and marketing tools.
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