Head of Digital Analytics

4 days ago


Dubai, United Arab Emirates Puffy Full time

**Puffy** is one of America's fastest-growing e-commerce retailers. Our award-winning mattresses are developed with unrivaled attention to detail and are loved by millions of sleepers in America and Canada.

**The Role**:
We are looking for an experienced Analytics professional to join our growing E-commerce team as the **Head of Analytics**. With this role, you will help guide our team into the future of digital marketing and e-commerce. You will proactively analyze data from different sources to optimize investment, audience, and content mix ultimately driving ROI.

**What you'll be doing**:

- Measure, track and analyze consumer and customer analytics across our e-commerce website, establish a strategy and provide actionable insights that translate into better business decisions
- Providing thought leadership, idealization, and lead implementation in customer analytics, shopper analytics, and web analytics
- Institutionalize customer analytics in business processes, both strategic and tactical
- Lead the development of eCommerce analytics strategy and toolbox for the scope, in close collaboration with the digital marketing team
- Create and handle eCommerce measurement, share projections & eCommerce business incrementality for key markets and categories

**Ideally you will have**:

- At least 5 years of business experience using analytics to drive business/marketing results in, ideally, multiple information-dense, consumer-facing industries (e.g., retail, consumer goods)
- Experience with E-commerce analytics tools (Google Analytics, Adobe, etc.)
- Proficiency in data visualization tools like Tableau, R, Python, and SQL
- Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely with the appropriate visuals
- Ability to influence cross-functional and upper management to impact decision-making; willingness to "have an opinion" backed up by insight and analytics to arrive at the best decisions and outcomes
- Thrive in a fast-paced and changing environment

**Puffy Perks & Benefits**:

- Highly attractive package and performance based bonus scheme
- Premium Health Insurance with Dental and Vision Coverage
- People. Work with talented, committed, and supportive teammates.
- Great opportunities to grow. Every employee is a stakeholder in our success.
- Complete VISA support if relocating.
- Location. Work in the business hub of the Middle East, one of the world's greatest cities.


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