Digital Marketing Manager

2 weeks ago


Abu Dhabi, United Arab Emirates Adhaan Solution Pvt. Ltd. Full time

Main Responsibilities:

- **Minimum 5 years’ experience in the fashion(Women wear) e-commerce world**

**A degree in Marketing is mandatory.**

**Must have hands on experience work in Dubai market.**
- **Hotjar ,Netcore ,Hootsuite ,Channel engine, Amazon DSP hands on experience in this tool.**
- Develop strategies and tactics to get the word out there about the brand and drive right traffic to the e-commerce website
- Complete knowledge about **UAE/ KSA market** and how to advertise thereDeploy successful marketing campaigns, lead generation campaigns and own their implementation from ideation to execution
- Decision making, coordinate and manage the website, the digital marketing (SEO, SEM and social media marketing) and the traditional marketing in order to increase brand awareness.
- The person will be also responsible for research and come up with new strategies.Prepare and monitor the marketing budget on a daily, weekly and monthly basis & allocate funds wisely.
- Having a monthly net sales figure in mind for the brand which needs to be achieved monthly.
- Amazon DSP knowledge
- Managing the social media accounts through hootsuite and creating new content on a daily basis. Knowing the right hashtags to use for each social media account.
- Answering queries and comments on the social media accounts
- Daily copywriting, content curation and content creation ideas for press releases for online and offline marketing (traditional marketing), own blog content writing for website and newsletters to retain and attract new customers
- E-mail marketing
- Affiliate marketing
- Content writing of own blogs and product descriptions of each product for the website, which should be SEO friendly. Giving each collection names and each product names. Company acquired Semrush tool to check if compatible with SEO or any other tool.
- Knowledge and experience also about other tools
- Performance analysis
- Competitor analysis to create competitive campaigns
- Build strategic relationships and partner with key industry players, sponsorship ideas and vendors.
- Oversee and approve marketing materials, for website banners to hard copy brochures, lookbooks, flyers, other promotional purposes and case studies
- Working closely with graphic designer and e-commerce developers.
- Customer service
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

**Key Requirements**:

- Building strategies daily according to the performance of each product/category
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Knowledge about website analytics tools, like google analytics, semrush and knowledge about social media tools, like hootsuite and others (mentioned above). Experience in contacting suitable influencers through tools or own initiative for barter.
- A sense of aesthetics and a love for great copy and witty communication
- Experience in setting up and optimizing Google Adwords, SEM and SEO campaigns along with social media marketing campaigns (mentioned above)
- Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Achieving monthly net sale figures through digital marketing and traditional marketing
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Salary**: AED9,000.00 - AED10,000.00 per month

Ability to commute/relocate:

- Abu Dhabi: Reliably commute or planning to relocate before starting work (required)



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