Marketing Executive
5 months ago
**Main requirements**:
- Develop and manage channel-specific campaigns and content for social media platforms such as Weibo, WeChat, Little Red.
- Increase engagement through social media content
- Manage the social media calendar, and nurture brand ambassadors to amplify the brand's presence
- Evaluate the effectiveness of campaigns and content, and recommend creative iterations to optimize performance and meet business goals.
- Monitor social media conversations, trends, and analytics, and respond to queries in a timely and professional manner.
- Proposes new ideas and concepts for social media content;
- Measure and report performance of all social media campaigns and assess against KPIs goals;
- Develops engaging, creative, innovative content for regularly scheduled posts.
- Engage and growth of online community;
- Monitors and develops reports on competitor activity within social media spaces;
- Creating an editorial plan or weekly content;
- Perform market research to be updated with the latest updated social media trends and looking for new online marketing channels;
- Multi task, willingness to undertake other ad-hoc duties assigned;
- Conducting research and analysing data to identify and define audiences;
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement;
- Plan and execute all Chinese social media, including Weibo, WeChat, and other affiliate channels etc;
- Formulate strategies, running and manage all campaign and promotion to increase product services exposure;
- Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages;
- Keep up to date with any social media trends;
- Audits and analyses social media presences, including digital advertising costs and returns.
**Other Responsibilities**
- Provide Mandarin communications counsel to departments to ensure consistency in messaging across all channels.
- Act as the custodian of corporate identity and branding, including editorial oversight for collaterals such as brochures, newsletters, and digital media.
- Handle crisis communications, including participating in emergency preparedness exercises and developing communication strategies.
**Job Requirements**
- University degree preferably in mass communications, marketing, public relations or journalism
- Minimum three years’ relevant work experience, with a proven track record in managing Chinese social media platforms and campaigns
- A good writer with a deep understanding of social media platforms
- Good communication and interpersonal skills, creative, meticulous, and results-oriented
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