Customer Marketing Manager

6 months ago


Dubai, United Arab Emirates Treasury Wine Estates Full time

**About us**

Treasury Wine Estates (TWE) is one of the world's leading wine companies. We know that it's the thinkers, makers and doers who have the most impact as we continue to strive towards being recognised as the world's most admired premium wine company. We are proud of our portfolio of brands that have tremendous heritage, rich quality and a reputation for excellence across the globe. From the iconic luxury of Penfolds, to the broad appeal of Lindeman's and newer brands like 19 Crimes, we are committed to creating memorable wine experiences for our consumers.

**About the role**

This will include the customization of global / regional brand strategies into activities / programs, that ladder up to volume and value budgets.

**Some of the responsibilities of this role include**:

- Deliver the Penfolds Customer & Trade Marketing Plans focusing on Rate of Sale driving activity and delivering to ROI metrics
- Lead or adapt asset & message creation, Sales, Distributor & Retailer engagement, Collateral design, Customer & channel selection and Executional excellence.
- Project Management: End to end activity ownership including budgeting, ideation, execution & evaluation
- Integrating On Premise, Off Premise and E-Commerce programs into a comprehensive brand plan and strategy
- Align customer marketing initiatives with brand and market priorities through collaboration with brand marketing, commercial teams and external partners within the annual planning processes
- Utilising insights to develop shopper marketing initiatives that address the fundamental needs of specific market and retail partners
- Developing programs that provide a source of differentiation for both the supplier and the retail partner
- Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs Be the voice of the customer, creating activations that satisfy their needs as well as align with the Penfolds regional strategy

**About you**

We are looking for an experienced Customer Marketing Manager who has strong experience in Luxury brand management or trade marketing experience.
- Degree or diploma in Business, with emphasis on Marketing & Business
- WSET or similar wine education desired
- Fluent in English is a must
- Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience
- Good understanding of various marketing and sales touchpoints
- Experience creating and executing marketing campaigns and programs that drive sell through and depletions
- Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs
- Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies

**What's in it for you**

The opportunity to be bold and make an impact in the world of wine

Access to the world's most celebrated wines through our employee product allowance

True flexibility in determining how, when and where you work to achieve your potential

Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe

Opportunity to build a career across multiple functions (we're really good at doing this)

Structured development programs to support your health, wellbeing and career

'œTWEforME Day'
- '“ an additional day of leave each year, for you to do you

25 Days of Annual Leave

Sales Performance Bonus

Life Assurance

**Culture**

We bring our whole selves, we're courageous and we deliver together '“ that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We're definitely 'œglass half full'
- people and see challenges as opportunities and move with pace to achieve our goals.

**Inclusion and Diversity**

**How to apply



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