Marketing Manager
6 months ago
**Why working at Eurofragance?**
- In Eurofragance you will be part of the exciting world of smells and fragrances with our **Passion**, **Performance** & **Entrepreneurship** values.
- You will grow and learn in a company in constant growth and expansion.
- You will have the opportunity to develop with top professionals in the sector.
- You will be part of a Global Company with Headquarters in Barcelona and subsidiaries in Dubai, Singapore, Mexico, Turkey and India among others.
- You will practice your language skills in a global and multicultural environment.
- You will feel you play a role in society thanks to our Corporate Social Responsibility policy and our commitment to the Environment, which we demonstrate on a day-to-day basis with actions such as the Volunteer Day.
Enjoy a great work environment in Eurofragance
**Mission**:Reporting to the Marketing Manager of the Region, the mission is to contribute towards growing the business and profitability by leveraging local consumer & market insights. Implementing the global marketing strategy within the IMEA region but also adapting it to local needs based on a deep analysis of the market.
**Key Responsibilities**:
- **Keep up with global & local trends** and develop appropriate proactive projects & concepts relevant for the region (adapting global marketing trends to meet local needs)
- **S**hare data about local consumer & market insights with the Global Branding team at HQ **to keep on developing bespoke marketing tools for the region** **(global marketing calendar customization)
- **Make sure the** **new company image guidelines are used **in all marketing presentations & communications intended for the clients and other partners of the company.
- Drive the proactive category tools with internal partners and **contribute actively in client briefs to define the strategy to win the brief** in collaboration with Account Managers & FDMs.
- **Encourage teamwork and build communication processes **between marketing, sales and development teams to assess business development opportunities and to finally develop on-target winner fragrance offerings and presentations.
- **Communicate new launches** developed within the company with the sales team & customers.
- **Keep up with customer profiles; mappings & new launches**:
- **Conduct smelling sessions for key local brands**:
- **Organize regular market visits with the sales & fragrance evaluation teams**, keep posted with local brand communication strategies.
- **Lead **communication, fragrance selection, text & concept at **corporate exhibitions across the region.**:
- **Identify and implement digital tools or solutions** to be used internally and externally (olfactive pyramid & trends microsite, task management tools, interactive documents etc ).
- Participation in organizing **marketing events** such as tradeshows, campaigns etc.
- Foster **innovative thinking** to develop relevant concepts/insights that are in line with the category drivers and client strategies in order to create unique fragrance solutions.
- Keep track of **promotional material** stock within the company. Source & Coordinate with appropriate local suppliers
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