Digital Content Manager Imeta
1 day ago
Digital Content Manager IMETA -2210197
Digital Content Manager IMETA - (ID: 2210197)
**OUR COMPANY**
At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective.
Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.
**THE POSITION**
We are looking for an experienced and aware Digital Content Manager, responsible for management of the end product / process and strategic integration of digital content / assets / messages across digital platforms, channels and their appropriate Customer segment audiences. Acting upon a deep understanding of Customer needs and engagement preferences, the Content Manager shall contribute significantly to BI's ambition to attain a superior level of Customer Centricity.
**Tasks & responsibilities**
- The objective is to enable Customers to access relevant information according to their specific needs at the time and via the channel that is most appropriate to them.
- Leadership and strategic capability to work with Marketing/Medical/Sales/Commercial Operations/Sourcing/3rd parties across all therapeutic areas.
- The content Manager should improve effectiveness of digital assets by aligning with global strategies (ICE/GTM), focusing on resources and local needs, working closely with Global Digital Excellence and GTM teams to streamline and maximize content strategies and impact.
- Strong contribution to the Integrated Customer Plan (ICP) by helping brand teams maximize the relevance and impact of content / messages and by managing digital content delivery in a timely and cost-effective way.
- Should be able to track insights and learnings of content performance and pro-actively suggest content / assets / message development across platforms, channels and their appropriate Customer segment audiences.
**Requirements**:
- Minimum 3 years’ experience in digital content concepts, tagging and asset management having demonstrated:
- Deep experience in digital production and content best practices
- Advanced experience with content tagging and measurement strategies
- Clear understanding of eMLR processes and regulatory considerations in pharma or other highly regulated industries
- Experience in digital and multi-channel marketing creating superior Customer Experiences
- Full familiarity with digital and non-digital Content production processes
- Proven experience working with content and digital agencies
- Advanced knowledge of websites and digital analysis
- Experience in coordinating and driving cross-functional teams and maintaining a cross-functional forward-looking Content editorial plan
- Prior experience in digital / multimedia agency for content creation in highly regulated markets such as pharma is an advantage
- Bachelor’s degree
**WHY BOEHRINGER INGELHEIM?**
With us, you can grow, collaborate, innovate and improve lives.
We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth.
We also offer a competitive salary, generous amount of vacation time, numerous benefits towards your wellness & financial health and work-life balance. Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities.
Job - Marketing
Primary Location - Africa, Asia, Australasia-AE-Dubai-Dubai
Organization - AE-Boehringer Ingelheim MENA (United Arab Emirates)
Schedule - Full-time
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