Influencer PR Marketing

2 weeks ago

Dubai, United Arab Emirates Veda World Group Full time

We are a company with plenty of experience in the lifestyle products ecommerce space.

**Influencer Sourcing & Management**:

- Assist in developing and maintaining relationships with influencers across various platforms, including Instagram, TikTok, YouTube, and more.
- Support the planning and execution of influencer marketing campaigns, ensuring alignment with brand messaging and target audience.
- Coordinate with influencers to manage campaign logistics, from product shipments to posting schedules, ensuring all activities adhere to timelines and specifications.
- Work closely with influencers to coordinate campaign details, timelines, and content creation
- Help create and organize the internal documents including influencer media kits, media briefs, talent rosters, rate sheets, etc
- Prepare, ship and track orders for Influencers
- Researching and sharing industry intel including monthly events and other entertainment / social media / influencer/cultural moments news with the internal influencer, marketing and leadership team
- Maintaining product inventory
- Reports / recaps / alerts for internal marketing and influencer teams
- Coordinating all shipment and sends to the influencer community (300 or more monthly). Responsible for packing up the boxes and printing and shipping labels
- Brings the voice of the influencers and their consumer followers to the marketing & communication teams
- Support the analysis and reporting of quantitative data to evaluate the effectiveness of influencer initiatives and consumer engagement levels
- Source, onboard, negotiate and manage influencer relationships
- Handle the influencer strategy, from building the brief, to pitching the influencer, to final contract signing and content delivery management.
- Handle the post-campaign analysis and effectiveness against internal KPIs
- Monitor and track influencer content, campaign metrics, and KPIs to measure effectiveness and ROI, providing regular updates and reports to the senior management.
- Partner with social and creative teams to support and identify influencer content for media repurposing, takeovers, giveaways, etc.
- Participate in the selection process of influencers by identifying individuals whose brand and audience align with our company values and marketing objectives.
- Collaborate with cross-functional teams, including PR, marketing, and social media, to ensure cohesive campaign messaging and optimized content distribution.
- Stay current with influencer marketing trends, platform updates, and best practices, sharing insights with the team to inform future strategies.
- Assist in the negotiation of contracts and agreements with influencers, under the guidance of senior management.
- Contribute to the content creation process by providing creative input, feedback, and ideas that enhance campaign performance and engagement.
- Manage administrative tasks related to influencer campaigns, such as updating databases, preparing correspondence, and maintaining organized records of influencer interactions and agreements.
- Address and resolve any issues or concerns that arise during influencer collaborations, ensuring a positive experience for all parties involved.
- Coordinate monthly promotional gifting to expand current influencer reach and database
- This newly created position will primarily focus on building relationships with lifestyle and other relevant influencers for us, along with marketing partnerships to drive awareness, engagement and interest for us.
- Identify new creator opportunities across emerging platforms and verticals and lead creative ideation, unlocking new opportunities
- Assist in managing and maintaining a talent contact database, tagging and categorizing at the campaign and initiative level
- Ideate and coordinate monthly/ seasonal promotional gifting for key talent

**Qualifications**:

- 5+ years of experience in influencer relations, marketing and/or talent management
- Demonstrated experience utilizing data to drive actionable insights to develop marketing strategies and plans
- Experience building and scaling brand influencer programs
- Experience with internal tools used to source and manage influencer relationships
- Expert on social platforms and their features including Instagram, Facebook, Twitter, YouTube (at minimum)
- Familiarity with data-keeping and use of tools such as Google Analytics, Looker, Google Sheets, and more.
- Excellent interpersonal and relationship-building skills
- An excitement for influencer trends and an interest in testing and iterating to stay up with new digital trends
- Strong understanding of online marketing channels, performance metrics, and tracking tools
- Excellent communication and negotiation skills
- Proficiency in data analysis and reporting tools
- Familiarity with affiliate marketing software and platforms
- Outstanding communications skills (verbal, written, and presentation)
- Pride in your work
- Great attitude in life
- Amazing attent

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