Influencer Marketing Manager MR

2 months ago

Dubai, United Arab Emirates Meta Full time


Influencer Marketing Manager, MR Responsibilities:

  • Spearhead Meta Quest's global creator-centric community strategy across Facebook, Instagram, Twitter, YouTube, TikTok, Discord, Reddit, Twitch, and other relevant platforms to identify and cultivate Creators from or MR/VR audience.
  • Create platform-specific strategies including proactive and reactive creator and fan engagement programs.
  • Establish processes for Discord community management and activation to achieve lasting results and best practices.
  • Collaborate with cross-functional teams (Product Marketing, Creative, Sales, Performance Marketing, Brand Strategy, PR) to develop innovative scaled creator and community management plans.
  • Manage agency partners and work closely with customer service and cross-functional teams.
  • Analyze and report on scaled creator and Discord community management performance to continuously optimize efforts.
  • Operate globally
  • coordinate initiatives with regional marketing counterparts.
  • Develop playbooks to grow and retain the Meta Quest Discord Community.
  • Moderate user content and enforce guidelines for a positive, safe environment.
  • Expand and promote the Meta Quest Creator Program alongside agency partners.
  • Increase awareness of new hardware and software features within the creator program and community.
  • Examine community data to identify trends, sentiment, and improvement areas.

Minimum Qualifications:

  • 8+ years of social media or community management experience in consumer product categories such as consumer tech, gaming, entertainment, or culture.
  • Proven track record of creating successful social & influencer activation strategies.
  • Experience leading agency partners and inspiring high-quality work for social channels.
  • Experience to communication skills with the experience to influence strategic decisions
  • Experience in understanding of social marketing, creator, and content trends.

Preferred Qualifications:

  • Bachelor's degree or equivalent marketing experience.
  • Experience in innovative consumer product categories like consumer tech and/or AR/VR technologies, gaming, or culture brands.
  • Experience gamer and active Quest MR/VR user and advocate.

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