Marketing & PR Associate

4 weeks ago


dubai, United Arab Emirates Hospitalityhope Full time
Job Title: Marketing & PR AssociateExperience Level: 1-2 years relevant experienceKey Responsibilities:•
Manage and grow digital marketing channels, including social media platforms and review sites.•
Optimize SEO and SEM across brands to maximize online visibility.•
Develop and execute targeted marketing and PR strategies.•
Analyze digital marketing campaigns and report on key metrics.•
Collaborate with teams to create compelling landing pages and marketing materials.•
Maintain a cohesive social media presence, manage profiles, and engage with our community.•
Interpret market trends and translate them into actionable insights.•
Identify and optimize customer conversion and retention funnels.•
Uphold best digital marketing practices on behalf of Atelier House Hospitality.•
Generate creative written content, including concept notes and campaign taglines.•
Plan and oversee content strategies and editorial calendars.•
Assist with daily marketing operations and administrative tasks.•
Conduct market research to explore new marketing avenues.•
Coordinate special events and assist in organizing promotional activities.•
Partner with photographers/videographers to produce high-quality visual content.•
Keep records of marketing metrics and past campaign outcomes.•
Monitor and respond to competitors’ marketing initiatives.•
Ensure the execution of shoots aligns with the brand’s vision.•
Create content grids and get approvals from leadership.•
Draft and schedule social media captions according to the content calendar.•
Compile monthly analytics reports to evaluate social media performance.•
Community management•
Track and amplify coverage from influencers and media personalities.•
Manage influencer and media relations, including invitation coordination and event bookings.•
Create and share engaging stories to highlight offers, menu items, and brand news.•
Collaborate with internal teams to align marketing and PR initiatives with business objectives.•
Develop marketing presentations, PR strategies, and social media plans.•
Craft press releases, concept notes, website content, and professional profiles.•
Coordinate with restaurant teams for event management and seasonal content creation.•
Design marketing creatives using tools like Canva.
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