Head of Retail Marketing

3 weeks ago


Dubai, United Arab Emirates On-Hire Full time

**Industry: Alcoholic & Non-Alcoholic Beverages**

**Our client is a leading FMCG company working in the field of Alcoholic & Non
- Alcoholic Beverages (Production & Distribution)**

**Marketing Retail Experience is a MUST**

Retail marketing managers are responsible for overseeing the marketing efforts of their company. They work with a variety of different teams (such as sales, customer service, and product development) to develop strategies that will help their business succeed.

Retail marketing managers may oversee all aspects of their company’s marketing strategy—from developing plans and creating materials to implementing those plans and tracking results. They commonly focus on one or more specific areas of retail marketing, such as digital marketing, social media marketing, or e-commerce marketing.

Retail Marketing Manager Job Duties
A retail marketing manager typically has a wide range of responsibilities, which can include:

- Developing marketing plans that set goals for increasing revenue, market share, and brand awareness
- Developing pricing strategies for products based on competitors’ prices, customers’ willingness to pay, and company cost structures
- Identifying new business opportunities by researching new technologies, markets, and competitors
- Conducting market research to identify potential opportunities for growth in existing markets or new markets
- Designing advertising campaigns that create brand awareness, generate leads, and promote sales
- Creating an effective store environment that will attract customers with visual appeal, comfort, and convenience
- Meeting with store managers to discuss performance metrics and identify problem areas
- Analyzing data to identify opportunities for increasing store traffic and sales
- Developing and implementing marketing strategies to promote products or services in retail stores

**Requirements**:
Retail Marketing experience is a **MUST**

FMCG Experience is a plus

10+ years of experience

Bachelor degree in Business Administration


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