Digital Marketing Manager
3 months ago
Job Title: Digital Marketing Manager
**Responsibilities**:
- Digital Marketing Strategy: Develop and execute online marketing strategies for the cryptocurrency exchange, aligned with the company's overall marketing objectives. This includes SEM (Search Engine Marketing), SEO (Search Engine Optimization), social media advertising, and content marketing.
- Data Analysis and Insights: Utilize data analysis to understand market trends, optimize marketing activities, and uncover user behavior. Propose and implement effective improvement strategies to ensure a high return on investment (ROI) for marketing campaigns.
- Cross-Department Collaboration: Work closely with product, technology, design, branding, and customer service teams to ensure marketing strategies align with overall company objectives and are efficiently executed.
- SEM and SEO Management: Implement and optimize strategies for search engine advertising and organic search traffic to increase the brand's online visibility and drive traffic.
- Market Innovation: In a highly competitive cryptocurrency and financial market, provide innovative and differentiated marketing solutions to enhance the brand’s market competitiveness and influence.
**Requirements**:
- Education: Bachelor’s degree or higher, preferably in Marketing, Data Analysis, Finance, Economics, or related fields.
- Data Analysis Skills: Proficiency in data analysis tools such as Google Analytics, Tableau, etc., with the ability to translate data into actionable plans.
- Copywriting Skills: Strong copywriting abilities, capable of creating engaging ad and content copy. Experience in SEO/SEM copy optimization is required.
- Innovation and Insights: Able to propose innovative and differentiated marketing solutions based on market trends, user needs, and competitive landscape.
- Communication and Coordination: Strong cross-departmental communication and collaboration skills, with the ability to efficiently integrate resources and drive project execution.
- Creativity and Market Insight: Capable of identifying creative marketing strategies in a highly competitive environment to differentiate the company from competitors and enhance its market positioning.
Preferred Qualifications:
- Experience in the cryptocurrency, fintech, or gaming industries is highly desirable.
- Familiarity with various digital marketing tools (such as Google Ads, Facebook Ads, Twitter Ads, etc.).
Application Question(s):
- How many years of experience do you have as a Digital Marketing Manager?
- Do you have experience in cryptocurrency, fintech, or gaming industry?
**Location**:
- Dubai (preferred)
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