Brand Manager

6 months ago


Dubai, United Arab Emirates Nestle Operational Services Worldwide SA Full time

**POSITION SNAPSHOT**

Location: Dubai
Company: Nestle Health Science

Position Grade: H

Full-time

***

Nestlé Health Science, established in 2011 by Nestlé, a leading food and beverage company, is a distinctive health science company dedicated to enhancing the impact of nutrition on the trajectory of health for consumers, patients, and healthcare professionals.

As a Brand Manager, you will be responsible for developing a three-year brand strategy, utilizing top-notch consumer insights to create effective communication and successful innovation. Your role will encompass both strategy development and hands-on implementation, contributing to the creation of robust brands that resonate with target consumers, leading to substantial business outcomes associated with brand equity and transformative consumer behavior. Additionally, you will play a key role in formulating and executing the digital strategy for the brand(s), aligning plans effectively with the broader functions of the organization.

**A DAY IN THE LIFE **

**Business Planning**:

- Collaborate on annual brand strategic priorities for cluster-level Input-Output Planning (ICP), ensuring detailed articulation with timelines and monitoring implementation.
- Contribute to building and implementing a cross-functional plan aligned with Cluster Teams and the HO Category team.
- Support portfolio strategy implementation in the cluster, guiding PFME planning and tracking, and providing optimization recommendations.
- Contribute to pricing strategy by brand, actively participating in the I2L governance process.
- Contribute to ICP plans based on the Annual MENA Brand Guidance, work on promotional plans, and track brand performance.
- Actively participate in monthly reviews, ensuring close follow-up with Cluster CDTs.
- Execute and track management, including post evaluations and regional budget management.
- Drive SKU harmonization initiatives.

**Brand & Communication Strategy**:

- Participate in the communication process for centralized brands under the guidance of the Regional Marketing Head.
- Provide a high-level toolkit for localized brands, ensuring a cohesive external impact.
- Work with media and communication agencies, track brand equity measurement, and connect with the eBusiness team.
- Regularly track digital/eBusiness KPIs and provide shopper communication support to CDT HO.
- Connect with CMI Regional for key research implementations.

**Innovation & Renovation (I&R) Deployment**:

- Ensure consumer-centricity in I&R deployment, supporting pipeline definition and coordinating with the CIMI team.
- Follow up on I&R implementation, oversee packaging development, and provide toolkits for new launches/relaunches.
- Implement post-evaluation and learnings.

**What will make you successful**
- Minimum of 5 years of marketing experience, including some years in other functions, preferably in CDT/Sales at Nestlé or equivalent FMCG.
- Proven experience in cross-functional teams, particularly in Core Brand Building.
- Understanding of key drivers of brand/product P&L and demonstrated ability to act on them.
- Track record of leading product launch and renovation projects with cross-functional collaboration.
- Higher education in business management and marketing, with an excellent academic history.
- Strong learning agility and effective project management skills.
- Exceptional relationship management and communication skills.
- Proficient in digital marketing; 1-2 years of experience in pure digital and social marketing is a plus.
- Familiarity with digital media and eCommerce.
- Experience in OTC, Personal Health, and Health & Wellbeing consumer categories.
- Background in Nutrition/Health Care is a plus.


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