Trade Marketing Supervisor

6 months ago

UAE, United Arab Emirates Savola Full time

**Pricing**
- Assess competition segmentation & positioning.
- Ensure Bayara positioning (leader or challenger) per territory, channel, and category.
- Communicate & and update pricing policies.
- Follow-up price survey collection with the Sales team
- Update price recommendation as per policy and schedule, keeping in mind margin objectives (products & and packaging material)
- Estimate margin, volume & value impacts.
- Verify price execution with the sales team.
- Prepare monthly reporting, KPIs and Index
- Assist the Sales team with tenders’ preparation. Stay aware of raw material variations.

**In-store communication execution of POSMs and Displays**
- Quantify all requirements for an in-store communication activity.
- Initiate all needed requests related to an in-store activity with purchasing.
- Cascade all required artworks to suppliers.
- Collect and ensure alignment on production quotations from suppliers.
- Handle samples to be delivered for marketing and quality to be approved.
- Supervise production with suppliers to be available on time.
- Coordinate delivery to merchandisers and implement on the ground.
- Monitor and evaluate the execution of all in-store communication materials.
- Design a sales kit presenter containing all elements and materials needed for an in-store communication activity. Coordinate with all on-ground teams ensuring any required in-store demands are met, keeping the shelf and off-shelf presence up-to-date and within the standards of execution.

**Promo manipulation**
- Track required promo volume forecast monthly.
- Communicate the required promo volume forecast to the supply chain ensuring it is in line with the agreed activity sheet.
- Quantify all packaging material requirements for promo volumes.
- Cascade all required artworks to suppliers.
- Initiate all needed requests related to promo packaging materials with purchasing.
- Follow thorough to get the required approvals/feedback from all concerned stakeholders.
- Ensure availability of all promo packaging material on time
- Monitor planned v/s actual utilized budget and compare with category growth. Post promo ROI analysis of all the promotions by chain and by country for top retailers.

**Shelf Presence**
- Ensure all planograms are in line with the existing range and latest pack designs.
- Set targets with the sales team on primary visibility by chain, category, and retailer.
- Monitor the primary share of the shelf as per the set targets monthly.
- Supervise and lead communicating planogram adjustments and updates to merchandisers.
- Align with suppliers on all needed merchandising materials.
- Update the sales force team with the latest pack designs.
- Ensure the latest pack designs are implemented in all flyer presence images and social media.
- Monitor and evaluate the execution of the planogram.
- Cascade all required tools needed by the merchandising team to implement the in-store material. Develop execution standards and guidelines when it comes to implementing in-store communication support for a specific campaign and/or an innovation.

**Innovations**
- Prepare all required listing templates and communicate them to concerned stakeholders.
- Dispatch all required listing samples to be delivered to the sales team. Track listing status ensuring it is completed.

**Analysis**
- Conduct periodic reports of all in-store executions implemented and analyze their impact on the business with quantifiable measurements.
- Support the sales team for business review and JBP with the analysis. Share market visit results and recommendations.

**Coverage**
- Plan and monitor coverage by division, chain, and territory along with the sales team.
- Assess and communicate the results as per the allocated budget. Update the universe & and recommend the most relevant & and efficient customers to activate as per budget to optimize the potential sales.

**Distribution**
- Numerical distribution check by division, category, chain, and territory (value/volume)
- Highlight top & low performances to sales & marketing teams (category, sub-category, product group, top 10 top 50%, top 80%, channel, territory, chain )
- Compare category performance with sales and marketing reports to identify business opportunities. Use the above tools to optimize the MSL recommendations and market gaps to cover.

**E-Commerce**
- Monitor primary content by channel, by category on all major Ecommerce channels. Identify the gaps and highlight them to the commercial manager.
- Monitor all listed products' availability by category on all major channels and highlight them to the commercial manager.
- Propose the NPDs aligned with other channels for e-commerce and prepare a plan with the commercial manager.
- Monitor coverage plan as per the given and validated plan from the sales team. Identify the customers at all levels Brick & Mortar, E-Retailors,
- Monitor the availability of Bayara products in all categories at the top first page for top channels.
- Mo

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