Junior Brand Manager

2 months ago

Dubai, United Arab Emirates FERRERO Full time

**Job Location: Dubai**:
**Company description**:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

**Diversity Statement**:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

**About the Role**:
Do you want to be part of the team spreading the Nutella Love ? We are looking for a Junior Brand Manager to help with the brand management and development in the Gulf Region.

In this role, the Junior BM will support the Senior Brand Manager in developing a long-term Strategy for Nutella brands.

He/She will be then responsible for the deployment of the integrated marketing plans for the brand.

In the management of projects and activities under his/her responsibility, the JBM will ensure alignment, and engagement of local and central functions that need to be involved.

As part of the role, the JBM will build strong relationships with all internal stakeholders and will prove the capability to generate consensus and bring attention on business needs and requirements.

**Main Responsibilities**:
**PRODUCT STRATEGY**: Supporting the Senior Brand Manager in identifying priorities and developing the Nutella brands Portfolio strategy including definition of the brand positioning, development of the full marketing mix, consumer touchpoints, media mix, based on in-depth consumer and market understanding.

**MARKETING PROJECTS**: Responsible for developing, deploying, and monitoring of the Nutella brands’ Marketing Plan.

**SALES PLANNING**: He/She work closely with Sales in the definition of the Sales plan. He/She liaises with Trade Marketing and Commercial functions to identify issues and possible solutions

**MARKET ANALYSIS**: He/She constantly tracks market and competition trends/performance drivers, consumer and shopper behavior. He/She works closely with CSU and other relevant functions (e.g. Quality) to generate and circulate reports on Brand performance (sell-out data, freshness, pricing, stock levels, market share, etc.) and on consumer behavior.

**PROMOTIONS CO-MARKETING AND SPONSORSHIP**: He/She proposes, develops and rolls out consumer activations and sponsorship activities, in accordance with the target positioning and in coherence with the Brand Equity.

**PACKAGING**: He/She manages the implementation of new packaging, seasonal, promotional or any in & out packaging directly dealing with relevant central stakeholders and/or external agencies.

**BUDGET MANAGEMENT**: He/She manages the Marketing budget of Nutella brands. He/She monitors consistency of the actual spending and the economic performance and if necessary, makes the corrective action

**Who we are looking for**:
A brilliant Junior Brand Manager with 1 to 3 years of brand management experience preferably in the consumer goods industry. This role will require a Bachelor’s degree in business administration/Marketing or equivalent.

You will need to have strong knowledge in Digital Marketing and Understanding of consumer needs and translating them into concrete actions and initiatives. Previous experience in the biscuits category is a plus.

Proven experience of effective negotiation & interpersonal skills and ability to build relationships both internally & externally.

We are looking for someone with analytical skills and commercial understanding of market trends and deriving action plans. The job requires mastery of the English Language while Arabic Language is preferred.

This role is the perfect opportunity if you are looking to stretch and develop into many different areas of brand marketing and make a real impact by contributing to the delivery of the brand’s long term growth ambitions and plan.

**How to be successful in the role and at Ferrero**:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Requisition ID

59447

Job func

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