Marketing Coordinator Pr

3 months ago


Dubai, United Arab Emirates Geekay Group Full time

**Job Summary**:
The Social Media & PR Manager is responsible for managing the agency's social media content, overseeing PR activities, and handling influencer partnerships. You will ensure the agency’s clients have a strong online presence by developing engaging content, monitoring media coverage, and cultivating relationships with influencers to amplify brand visibility. This role requires creativity, strategic thinking, and excellent communication skills.

**Key Responsibilities**:
**1. Social Media Content Management**:

- Develop and implement social media strategies for clients across multiple platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.).
- Create and curate engaging content (text, images, videos) tailored to the specific needs and voice of each client.
- Schedule and post content consistently, ensuring all posts align with client goals and brand guidelines.
- Engage with followers and respond to comments and messages in a timely and professional manner.
- Analyze social media performance using analytics tools and provide regular reports with insights and recommendations for improvement.

**2. PR Monitoring and Media Relations**:

- Monitor media outlets, blogs, and social channels to track client mentions, industry trends, and competitor activity.
- Manage and update media lists, ensuring key journalists, bloggers, and editors are identified for client outreach.
- Assist with crafting press releases, media kits, and PR pitches that align with client messaging.
- Track and measure the success of PR campaigns by monitoring media coverage and analyzing results.
- Report on PR coverage, including sentiment analysis, reach, and impact on client brand awareness.

**3. Influencer Management**:

- Identify and vet influencers (micro, macro, or industry-specific) who align with client brands and campaign objectives.
- Build and maintain strong relationships with influencers, ensuring they understand client goals and campaign expectations.
- Negotiate influencer contracts, ensuring all deliverables, timelines, and budgets are met.
- Oversee influencer campaign execution, from briefing to content approval, ensuring that the content aligns with the brand and campaign guidelines.
- Track and measure influencer campaign performance, providing detailed reports on reach, engagement, and ROI.

**4. Collaboration and Strategy**:

- Collaborate with internal teams (creative, strategy, PR, digital) to ensure cohesive messaging and brand alignment across all client platforms.
- Work with clients to understand their needs, offering strategic advice on how to enhance their social media and PR presence.
- Participate in brainstorming sessions to develop creative social media campaigns, PR strategies, and influencer partnerships.
- Stay updated on social media trends, emerging platforms, and best practices, advising clients on how to stay ahead in the digital landscape.

**5. Reporting and Analytics**:

- Regularly compile performance reports on social media, PR activities, and influencer campaigns, presenting results to clients and internal teams.
- Analyze metrics such as engagement, impressions, clicks, shares, and conversions to refine future strategies.
- Provide data-driven recommendations to optimize social media and PR activities and improve client outcomes.

Pay: AED4,500.00 - AED5,000.00 per month



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