Trainer and Marketing Executive

3 months ago


Dubai, United Arab Emirates Creation Alexandre Miya Paris Limited Full time

The Marketing Executive & Trainer is responsible for the provision of in-store presentations and consumer engagement in line with the Brand Marketing Guidelines set for the fragrance brands in our portfolio in the Duty Free shops throughout the Middle East. ). The role is office based in Dubai, with travel to countries in the Middle East for the purpose of training on new launches and existing collections Brand Ambassadors under our employment.

**Key responsibilities and accountabilities**:

- **New fragrance launches preparation** (average 2 new launches per year per brand)
- Maintaining & updating the new launch calendar showing the new launches timing by brand
- Preparing the abbreviated client presentations for the novelties from the marketing presentations sent by the brand for sharing with the retailers
- Maintaining and updating Novelties tracker for the new launches including the product details (reference, EAN / barcode, Recommended Retail Price, on counter date, etc) sourced from the respective Brand Guidelines.
- **In store visuals updates**
- Maintaining a list of active visuals in the Travel Retail shops across the Middle East region including dimensions to enable easy change of visuals (visuals are updated on average twice per year in line with the new launches)
- Ensuring the visual content in all Travel Retail locations is up to date and in line with the latest Brand Merchandising Guidelines, and ensuring no visuals with expired rights are still being displayed.
- Engaging the contractor / retailer for the production and installation of the new visuals
- **In-store merchandising guidelines**
- Providing planograms per brand (with different scenarios depending on the space allocated to the brand) sourced from the respective Brand Merchandising Guidelines for in-store implementation, updated with the latest launches
- Requesting PoSM for novelties to be ordered in line with the Brand Merchandising Guidelines.
- Ensure correct PoSM is implemented as per the Brand Merchandising Guidelines.
- Ensure signage (including Headers & Logo & shelf talkers) is correct as per the Brand Merchandising Guidelines.
- **Promotions activation**
- Maintaining the Promotional Calendar detailing the respective promotion dates, retailer, brand / reference focus, and promotional costs by element
- Sourcing the promotional designs from the Brands Marketing guidelines and (through the appointed contractor) customizing to the required promotional site dimensions
- Coordinating the contractor to ensure promotional podiums are installed as per plan, with supporting photographs.
- Ensuring promoters / Brand Ambassadors are sourced / allocated, and are trained on the promotional focus.
- Providing the Promotional Merchandising Guidelines / planogram for the promotional displays
- Ensuring all required POSM & GWP’s is in place including tester trays/shelf talkers/tester holders.
- **In-store Furniture projects**
- New furniture projects from design stage with designs and approvals from the Brand through to the construction and final implementation ensuring quality checks and seamless implementation in line with the Brand approved / provided designs
- Replacement of branded in-store furniture as required / budgeted including dimensions sourced / designs sourced / contractors engaged / In Store Furniture produced & installed.
- Engagement of contractor for the cladding & personalization of generic in-store furniture as required
- Ensuring photos of all furniture across all clients are in the files (Account Managers to provide)
- **Brand Ambassador & promoter training**
- Travel to the various Middle East countries in order to provide training updates for the Brand Ambassadors including the current portfolio and the novelties (locations are primarily the airports). Training schedule to cover the markets for training estimated at once per semester / twice per year.
- Preparation of training presentations for each brand - updated with the novelties.
- Maintaining our Brand portfolio including updating with the novelties & removing discontinued references.
- Coordinating with the retailers to arrange a training venue for the BA training. If there is a cost to book a venue, ensure the required PO is raised and approved.
- Arrange the release of staff with the retailer to attend training.

Arrange all required training materials prior to the training (samples, GWP’s, allowances) - ensure required training stocks are kept and maintained in our offices

Pay: Up to AED14,000.00 per month

**Experience**:

- Training: 2 years (required)
- Marketing and Merchandising: 1 year (required)
- Travel Retail Industry: 2 years (preferred)

**Language**:

- English (required)
- Arabic (preferred)

Willingness to travel:

- 25% (required)

Application Deadline: 04/10/2024


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