Product Category Executive

2 months ago

Sharjah, United Arab Emirates Nazih Group Full time

· Study the Brand Portfolio and conduct market research to identify the impacting market dynamics and potential.

· Assist in developing the brand strategy and ensure alignment with brand objectives

· Assist in developing the marketing calendar and relative budget

· Develop and maintain continuous update of all brand portfolio presentations and relative marketing material

· Ensure proper alignment with all branches and sales teams across NG on all updates relative to the brand portfolio and strategy.

· Assist in developing all kinds of promotions related to his/her brands within the marketing department policy to ensure brand target achievement

· Maintain close monitoring of competitor’s activities and inform marketing manager and assist in preparing proactive marketing measures.

· Prepare merchandizing plans and setting standards for his/her brands, and assist in the implementation

· Supervise and ensure proper execution of the approved marketing plans, launches and relaunches of all products under her/his assigned brands.

· Plan, organize and execute all events related to the assigned brands under strict supervision by the marketing manager.

· Maintain daily monitor on the brand sales and stock levels and report to marketing manager.

· Develop and issue brand analysis reports as per marketing department requirements.

· Ensure the readiness of all brand support material and programs.

· Conduct regular market visits to ensure effective brand implementation as per brand strategy and supervise planned activities. Report back findings to marketing manager for corrective actions if to be taken.

· Responsible for communicating and implementing the best merchandise and brand supporting material (stands/POSM) for the brands in the showroom.

· Assist social media team by providing the brands updated content and collaterals for online team.

· Assist Ecommerce department by providing the updated brands and product description and images to upload it on ecommerce websites.

· Regular follow-up with Master data team for updating changes/corrections in the Brand Portfolio

· For New Products: Receive and arrange samples for testing and collect feedback to discuss further with management

· Coordinate creating Article Number for each SKU to Master Data Executive with complete details in the NPI by coordinating with Customer Service, Legal, and Logistics.

· Timely monitoring and follow-up with Regulatory Affairs for product registration a month before the arrival of goods

· Maintain regular contact with suppliers to identify new business opportunities, improve service levels and efficiency, and resolve any problem.

· Gather, analyze, consolidate (data) and prepare Business Review reports for Management’s perusal – to brief them about the achievement VS forecast and impact on suppliers.

· Clarify all the issues towards Sales or Customers regarding any product information

· Responsible to manage customers’ complaints process via actions directly taken or follow-up on actions to be taken by the concerned department and post-documentation once resolved.

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