Director of Data Analytics

2 months ago

Dubai, United Arab Emirates RemoteWorker US Full time



Technical Expertise

  • Proven ability to measure consumer engagement across multiple journey touchpoints and channels.
  • Prior experience with Adobe Consumer Journey Analytics, Google Analytics GA4, Looker Data Studio, and other web analytics technologies.
  • Experience auditing and upgrading existing reporting technology.
  • Collaborate across multiple stakeholders to establish clear data requirements during program design.
  • Ability to think creatively about how data can provide ongoing value to Linkwell's products.
  • Experience with digital publishing and distribution across multiple channels like email and social media.
  • Proven ability to troubleshoot and resolve data issues.

Leadership

  • Demonstrate value in Linkwell's approach to content marketing and consumer engagement through consistent program tracking.
  • Act as a trusted adviser across the organization by demonstrating an understanding of the behavior behind the metrics.
  • Manage internal and external resources to implement reporting tools and procedures that clearly show program performance.
  • Remain current on industry best practices and ensure relevant updates are made to Linkwell's products.
  • Automate and educate so that data is used effectively by the whole organization

Client Success

  • Offer actionable insights that show how Linkwell is driving value for clients.
  • Deliver regular reporting and analysis to internal stakeholders.
  • Work with product and client success team to establish program measurement plans and KPIs.

In this position, your key performance indicators (KPIs) will include:

  • Establish a data and reporting process that scales with our business.
  • Identify opportunities to improve and codify how data is collected across Linkwell’s products.
  • Deliver recurring and ad hoc reports to clients in a timely manner.
  • Provide reports that are clear, accurate, and built on sound data.
  • Work to improve the data and reporting infrastructure.
  • Accelerate the pace at which insights move through the organization.

Our ideal candidate will have:

  • Bachelor's degree
  • 5+ Years of experience as a data analyst or similar role in digital publishing or online marketing.
  • Expertise with Adobe Consumer Journey Analytics, Google Analytics, Data Studio, Javascript, and Python.
  • Experience with CMS software like Drupal and Wordpress.
  • Ability to use data to tell a story.
  • Strong presentation and communication skills.
  • Willingness to share expertise and knowledge with colleagues.

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