Sales Manager

4 days ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Dofreeze LLC Full time
As the Area Sales Manager for MENA regions, you will be responsible for achieving the assigned territory's primary and secondary targets. You will handle General Trade and Modern Trade for long-shelf bakery, Premium snacks, and Healthy Snacks. You will also identify and develop key clients for business excellence and target accomplishment.
Responsibilities:

1. Sales Strategy & Planning
Develop and implement sales strategies to achieve revenue and market share targets in MENA countries (Saudi Arabia, Qatar, Oman, Bahrain, Kuwait + North Africa).
Analyze market trends, customer needs, and competitor activities to identify growth opportunities.
Set and monitor sales targets for each GCC market.
Prepare annual and quarterly sales plans aligned with business goals.
2. Business Development & Key Account Management
Build and maintain relationships with key retailers, distributors, wholesalers, and modern trade partners (Carrefour, Lulu, Panda, etc.).
Negotiate contracts, pricing, and promotional deals with distributors and retailers.
Identify new business opportunities and expand distribution channels across the MENA region.
3. Market Expansion & Brand Growth
Drive new product launches and brand visibility in MENA markets.
Collaborate with marketing teams to implement promotional campaigns and in-store activations.
Ensure the right product assortment, pricing strategy, and stock availability in each market.
Work closely with trade marketing teams to develop in-store visibility plans.
4. Distributor & Retailer Management
Select, onboard, and manage distributors to ensure optimal market coverage.
Monitor distributor performance, inventory levels, and order fulfillment.
Ensure adherence to company policies, pricing guidelines, and promotional plans.
5. Sales Performance Monitoring & Reporting
Track sales performance and market share across MENA countries.
Conduct regular sales reviews and prepare performance reports for senior management.
Use data analytics and market intelligence to drive decision-making.
6. Financial & Profitability Management
Manage sales budgets, trade spending, and promotional investments.
Optimize pricing strategies to maximize profitability.
Control credit terms and accounts receivables to minimize financial risks.
7. Compliance & Regulations
Ensure compliance with the MENA import/export regulations, product labeling laws, and local business practices.
Work with legal and regulatory teams to ensure all sales activities adhere to local market regulations.
Qualifications & Skills:

Educational Qualifications:
Bachelor's degree

in Business Administration, Marketing, Sales, or a related field (MBA is a plus).
Specialized certifications in sales, marketing, or international trade can be an advantage.
2. Work Experience:
5-10 years of experience

in sales, preferably in the FMCG (Fast-Moving Consumer Goods) sector.
Experience in handling

GCC markets

.
Proven track record in managing distributors, key accounts, and retail chains.
3. Technical Skills & Sales Expertise:
Strong knowledge of

sales strategies

, distribution networks, and channel management in GCC.
Experience with

modern trade

and

general trade

sales.
Familiarity with

P&L management, pricing strategies, and trade marketing

.
Proficiency in

CRM software, ERP systems, and Microsoft Excel

for sales reporting.
Understanding of

GCC import/export regulations and FMCG compliance laws

.
4. Soft Skills & Leadership Qualities:
Negotiation & Persuasion Skills:

Ability to negotiate contracts and close high-value deals.
Leadership & Team Management:

Experience in managing and motivating sales teams across multiple countries.
Strategic Thinking & Market Analysis:

Ability to identify opportunities and develop long-term growth plans.
Communication & Relationship Building:

Strong networking skills to engage with distributors, retailers, and key stakeholders.
Cultural Awareness:

Understanding of business practices and cultural differences in the GCC region.
Problem-Solving & Decision-Making:

Ability to resolve sales challenges and adapt to market changes.
5. Language & Regional Knowledge:
Fluency in English

and

Arabic

.
Knowledge of the GCC market, consumer behavior, and competitive landscape.
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