
Marketing Manager
2 weeks ago
This is a full 360-degree marketing role, requiring a balance of strategic planning, creative ideation, execution and performance analysis. The ideal candidate will be a hands-on marketer with a passion for storytelling, strong agency relationships, experience with lead generation and a keen eye for brand consistency.
You will work closely with internal teams and external partners to create high-impact marketing campaigns that engage and convert audiences.
Key Responsibilities:
- Strategic Marketing Leadership: Develop and execute integrated marketing plans that align with business objectives, covering digital, social media, email and content marketing.
- Creative Development & Brand Management: Oversee the creation of compelling brand narratives, visual content and marketing materials to ensure consistency across all touchpoints.
- Social Media Management: Oversee the development and execution of social media strategies, including content planning and creation, audience engagement and performance tracking across platforms.
- Agency & Partner Management: Build and maintain strong relationships with creative and performance agencies to maximise marketing effectiveness and ROI.
- Performance Marketing & Lead Generation: Work closely with external agencies to develop and optimise performance marketing strategies with a focus on Google Ads. Manage lead generation and conversion, ensuring campaigns are data-driven and ROI-focused.
- Stakeholder Collaboration: Work closely with different teams, including product, sales and customer success, to align marketing efforts with broader company goals.
- Team Management: Lead and mentor a team of two junior marketers, providing guidance, development opportunities and performance oversight.
Skills & Experience:
- 5+ years of experience in a full-spectrum marketing role, preferably within B2B SaaS.
- Strong background in brand storytelling, creative strategy and content marketing.
- Proven experience managing external agencies and vendors.
- Hands-on experience with digital marketing channels, performance marketing and analytics tools.
- Strong expertise in lead generation and paid media strategies.
- Experience in managing and executing social media marketing strategies across multiple platforms.
- Excellent project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
- Strong analytical mindset and ability to translate data insights into actionable strategies.
- Exceptional communication and stakeholder management skills.
- Experience with event management is a plus.
- Experience in managing and mentoring junior team members is preferred.
Mid-Senior level
Employment typeFull-time
Job functionMarketing
IndustriesHuman Resources Services
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