Social Media Marketing/Content Writing Specialist(Arabic and English)

3 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Skills Hub Recruitment Solutions Full time
Social Media Marketing/Content Writing Specialist (Arabic and English)

Job Title: Social Media Marketing/Content Writing Specialist

Job Type: Permanent

Job Location: Abu Dhabi

Job Description:

Content Creation
  • Create engaging and relevant content in English and Arabic for various digital platforms, including blogs, social media, websites, and email marketing campaigns.
  • Determine how content should be packaged for new and existing consumers to induce them to take business actions.
  • Determine the best distribution channel to deliver content to your audience.
  • Ensure content aligns with the brand's tone, voice, and messaging guidelines.
  • Conduct keyword research to optimize content for SEO.
Social Media Management
  • Content Strategy: Develop and execute a comprehensive social media content strategy to promote brand awareness, engage our target audience, and drive traffic to our digital platforms.
  • Content Creation: Create engaging and visually appealing content, including but not limited to posts, images, videos, and stories, that align with our brand identity and resonate with our audience.
  • Community Engagement: Monitor social media channels, respond to comments and messages, and foster positive interactions with our followers while maintaining our brand's voice.
  • Analytics and Reporting: Track and analyze key social media metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for improvements.
  • Campaign Management: Plan and execute paid social media advertising campaigns to increase reach and conversions, ensuring cost-effective results.
  • Stay Current: Stay updated on the latest social media trends, tools, and best practices to keep our strategy innovative and effective.
  • Develop and implement effective social media marketing strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
  • Create and schedule social media posts, graphics, and videos.
  • Monitor and analyze social media performance using analytics tools to make data-driven improvements.
  • Serve as the primary point of contact for assigned clients, fostering positive relationships.
  • Understand client goals and objectives and develop customized digital marketing strategies to meet them.
  • Regularly communicate with clients, providing updates, reports, and recommendations.
  • Collaborate with PR and marketing departments to brainstorm and develop a variety of marketing materials.
  • Excellent copywriting skills to plan, direct, design, and edit content that gets results.
  • Collaborate with the team to develop comprehensive digital marketing plans for clients.
  • Stay updated on industry trends, emerging technologies, and best practices to incorporate into strategies.
Analytics and Reporting
  • Conduct thorough audits to determine what content should be kept, edited, rewritten, and more.
  • Monitor and analyze campaign performance metrics and generate insightful reports for clients.
  • Use data to optimize marketing strategies and improve ROI.
Budget Management
  • Manage digital marketing budgets effectively, ensuring efficient allocation of resources.
Business Development
  • Market Research: Conduct thorough market research to identify potential business opportunities, target markets, and industry trends.
  • Prospecting: Build and maintain a pipeline of prospective clients or partners through networking, cold calling, and outreach efforts.
  • Relationship Building: Cultivate and maintain strong relationships with existing and potential clients or partners to understand their needs and propose tailored solutions.
  • Proposal Development: Prepare and present compelling business proposals and presentations that effectively communicate our value proposition.
  • Negotiation: Negotiate terms, pricing, and contracts with clients or partners to secure new business opportunities.
  • Revenue Growth: Set and achieve business development targets and contribute to the overall revenue growth of the company.
Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience required: 02 to 04 Years.
  • Language proficiency: Candidate should be fluent in spoken and written English and Arabic.
  • Strong written and verbal communication skills in both English and Arabic.
  • Proven experience in content creation and digital marketing.
  • Familiarity with social media platforms and advertising.
  • Business Development Experience preferred.
  • Knowledge of SEO best practices.
  • Excellent client relationship management skills.
  • Strong analytical and problem-solving abilities.
  • Proficiency in digital marketing tools and analytics platforms.
  • Creativity and a passion for staying up-to-date with industry trends.
  • Experience in an Advertising/Marketing Agency is not required, but it is an added advantage.
Skills
  • Content Creation
  • SEO
  • Google Ads
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