Social Media Marketing/Content Writing Specialist and Graphic Designer
7 days ago
Job Title: Content Writer - Social Media Marketing
Job Type: Permanent
Job Location: Abu Dhabi, UAE
ResponsibilitiesContent Creation:
- Create engaging and relevant content in English and Arabic for various digital platforms, including blogs, social media, websites, and email marketing campaigns.
- Determine how content should be packaged for new and existing consumers to induce them to take business actions.
- Determine the best distribution channel to deliver content to your audience.
- Ensure content aligns with the brand's tone, voice, and messaging guidelines.
- Conduct keyword research to optimize content for SEO.
Social Media Management:
- Develop and execute a comprehensive social media content strategy to promote brand awareness, engage our target audience, and drive traffic to our digital platforms.
- Create engaging and visually appealing content, including posts, images, videos, and stories, that align with our brand identity and resonate with our audience.
- Monitor social media channels, respond to comments and messages, and foster positive interactions with our followers while maintaining our brand's voice.
- Track and analyze key social media metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for improvements.
- Plan and execute paid social media advertising campaigns to increase reach and conversions, ensuring cost-effective results.
- Stay updated on the latest social media trends, tools, and best practices.
- Create and schedule social media posts, graphics, and videos.
- Monitor and analyze social media performance using analytics tools to make data-driven improvements.
- Serve as the primary point of contact for assigned clients, fostering positive relationships.
- Understand client goals and objectives and develop customized digital marketing strategies to meet them.
- Regularly communicate with clients, providing updates, reports, and recommendations.
- Collaborate with PR and marketing departments to brainstorm and develop a variety of marketing materials.
- Possess excellent copywriting skills to plan, direct, design, and edit content that gets results.
- Collaborate with the team to develop comprehensive digital marketing plans for clients.
- Stay updated on industry trends, emerging technologies, and best practices.
Analytics and Reporting:
- Conduct thorough audits to determine what content should be kept, edited, rewritten, and more.
- Monitor and analyze campaign performance metrics and generate insightful reports for clients.
- Use data to optimize marketing strategies and improve ROI.
Budget Management:
- Manage digital marketing budgets effectively, ensuring efficient allocation of resources.
Business Development:
- Conduct thorough market research to identify potential business opportunities, target markets, and industry trends.
- Build and maintain a pipeline of prospective clients or partners through networking, cold calling, and outreach efforts.
- Cultivate and maintain strong relationships with existing and potential clients or partners.
- Prepare and present compelling business proposals and presentations.
- Negotiate terms, pricing, and contracts with clients or partners.
- Set and achieve business development targets and contribute to the overall revenue growth of the company.
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience required: 02 to 04 Years.
- Fluency in spoken and written English and Arabic.
- Strong written and verbal communication skills in both languages.
- Proven experience in content creation and digital marketing.
- Familiarity with social media platforms and advertising.
- Business Development Experience preferred.
- Knowledge of SEO best practices.
- Excellent client relationship management skills.
- Strong analytical and problem-solving abilities.
- Proficiency in digital marketing tools and analytics platforms.
- Creativity and a passion for staying up-to-date with industry trends.
- Experience in an Advertising/Marketing Agency is not required, but is an advantage.
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