Digital Editorial Manager
1 week ago
Parfums de Marly, the Haute Parfumerie Maison created by Julien Sprecher, revives the splendor of the lifestyle of Château de Marly, a place dedicated to pleasure and celebration during the 18th century. A refined perfumery, respecting French savoir-faire, with audacious compositions that dare to go against the grain. Each fragrance has its own olfactory signature, developed from a palette of noble ingredients. Parfums de Marly creates a unique experience that reflects the fascinating association between the classic and the contemporary. The splendor of the 18th century through a prism of modern vision.
A new Perfume dimension to access another dimension of the Being
Position summary
In the context of the digital acceleration & the image revamp of the brand, the Digital Editorial Executive will be in charge of the editorial on digital touchpoints (website, newsletters) and social platforms to ensure a consistent and compelling brand storytelling, and in coherence with the communications strategy.
Key roles and responsibilities
- 360 Digital
- Ensure a coherent 360 animation plan across all digital touchpoints
- Contribute to smooth & efficient collaboration with internal teams
- Define content and draft texts for the website (homepage, landing pages, product pages, editorial pages), and for CRM newsletters, in line with the established brand's tone of voice
- Brief the creative and visual team to implement the adapted content to the website pages
- Ensure the perfect execution of newsletter, email automation, and website content updates
- Take part in projects for key website enhancements in collaboration with the e-commerce team
- Social media
- Contribute to the editorial planning for all social platforms (Instagram, Tiktok, Facebook, Linkedin, YouTube…)
- Brief and manage captions for all platforms
- Elaborate creative & editorial briefs for social dedicated content (social series, IG stories…)
- In charge of posting on the owned secondary social platforms
- Handle owned public moderation & community management
- Brand Content
- Define editorial concepts for brand driven communications
- Develop creative briefs & benchmarks to nourish brand content team
Background, Skills and Experience
- Excellent writing and verbal communication skills, great sense of storytelling with a keen eye for detail and aesthetics
- Rigorous, details oriented
- Strong team player/spirit
- Excellent organizational skills
- Flexibility and ability to work autonomously on a variety of projects
- Good understanding of the luxury market and digital trends
- Creative, innovative, and able to think outside the box to develop unique and engaging content
Job requirements & Qualifications
- 1-3 years' experience in digital communications and/or editorial communications (social media, newsletters, editorial website pages, copywriting…), preferably in luxury
- Strong culture, interest in history and art history
- Follows actively trends on social media, digital, perfume and luxury
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