Digital Editorial Manager

1 week ago


Dubai, Dubai, United Arab Emirates Parfums de Marly Full time

Parfums de Marly, the Haute Parfumerie Maison created by Julien Sprecher, revives the splendor of the lifestyle of Château de Marly, a place dedicated to pleasure and celebration during the 18th century. A refined perfumery, respecting French savoir-faire, with audacious compositions that dare to go against the grain. Each fragrance has its own olfactory signature, developed from a palette of noble ingredients. Parfums de Marly creates a unique experience that reflects the fascinating association between the classic and the contemporary. The splendor of the 18th century through a prism of modern vision.

A new Perfume dimension to access another dimension of the Being

Position summary

In the context of the digital acceleration & the image revamp of the brand, the Digital Editorial Executive will be in charge of the editorial on digital touchpoints (website, newsletters) and social platforms to ensure a consistent and compelling brand storytelling, and in coherence with the communications strategy.

Key roles and responsibilities

  1. 360 Digital
    1. Ensure a coherent 360 animation plan across all digital touchpoints
    2. Contribute to smooth & efficient collaboration with internal teams
    3. Define content and draft texts for the website (homepage, landing pages, product pages, editorial pages), and for CRM newsletters, in line with the established brand's tone of voice
    4. Brief the creative and visual team to implement the adapted content to the website pages
    5. Ensure the perfect execution of newsletter, email automation, and website content updates
    6. Take part in projects for key website enhancements in collaboration with the e-commerce team
  2. Social media
    1. Contribute to the editorial planning for all social platforms (Instagram, Tiktok, Facebook, Linkedin, YouTube…)
    2. Brief and manage captions for all platforms
    3. Elaborate creative & editorial briefs for social dedicated content (social series, IG stories…)
    4. In charge of posting on the owned secondary social platforms
    5. Handle owned public moderation & community management
  3. Brand Content
    1. Define editorial concepts for brand driven communications
    2. Develop creative briefs & benchmarks to nourish brand content team

Background, Skills and Experience

  • Excellent writing and verbal communication skills, great sense of storytelling with a keen eye for detail and aesthetics
  • Rigorous, details oriented
  • Strong team player/spirit
  • Excellent organizational skills
  • Flexibility and ability to work autonomously on a variety of projects
  • Good understanding of the luxury market and digital trends
  • Creative, innovative, and able to think outside the box to develop unique and engaging content

Job requirements & Qualifications

  • 1-3 years' experience in digital communications and/or editorial communications (social media, newsletters, editorial website pages, copywriting…), preferably in luxury
  • Strong culture, interest in history and art history
  • Follows actively trends on social media, digital, perfume and luxury
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