VP- Pricing and Value Proposition

3 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates bankfab Full time
  • Sub Division : Products - Everyday Banking and Lending
  • Division : Personal, Wealth & Business Banking

Company Description

Join the UAE's largest bank and one of the world's largest and safest financial institutions. Our focus is to create value for our employees, customers, shareholders and communities to grow through differentiation, agility and innovation. We are looking for top talent and your success is our success. Accelerate your growth as you help us reach our goals and advance your career. Be ready to make your mark at a top company, in an exciting & dynamic industry.

Job Description

Support the Head of Pricing & Value Proposition in maximizing product / portfolio profitability by developing pricing models and value propositions across all Retail products and client segments (Elite, Islamic and Mass).

Core Responsibilities

  • Alongside the analytics team, co-lead the creation of a Client Lifetime Value (CLTV) model, to establish a framework that will steer Pricing and Value Propositions for CBG.
  • Upgrade pricing matrices and drive sophisticated pricing methodologies / models using advanced concepts (e.g. behavioral pricing) to optimize profitability.
  • Drive cross-sell and deep-sell, making use of concepts like bundling to increase revenue.
  • Enable implementation of attractive value propositions based on client profiles / segments to increase engagement.
  • Alongside the marketing team, enable implementation of product campaigns.
  • Support frontline staff training and awareness of value propositions; directly engage with sales teams to gather hands-on customer insight, sales team feedback, and recommendations.
  • Facilitate regular leads assignment and monitoring.
  • Drive customer value by directly engaging with internal and external stakeholders to support onboarding and customer engagement solutions – acquisition journeys, mobile and internet bank services, loyalty platforms, etc.
  • Deliver product / digital training sessions and refreshers to sales and support teams.

Qualifications

  • Bachelor's degree in finance, Accounting, Business Administration or any related discipline.
  • Master's degree in finance, Accounting, Business Administration or any related discipline.
  • Minimum of 8 years of experience in Finance and / or consumer banking products, with at least 3 years in a similar role.
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