Sr Manager

4 weeks ago


Dubai, United Arab Emirates Etisalat UAE Full time
Sr Manager - Consumer Data Monetization-Business Development Sr Manager - Consumer Data Monetization-Business DevelopmentOwn the strategy and execution of go-to-market (GTM) plans, timelines, launch scenarios, pricing, and promotions for Devices products and programs on owned and operated channelsUnderstand key customer needs and industry trends, competition, technology, etc., for Devices and work together with key stakeholders to ensure Etisalat is on its competitive edge and ahead of competitors in the business.Track, analyze and report on individual campaign results and bigger picture trends.Innovate and implement test and learn strategies that drive scalable impact.To provide result-oriented advertising and marketing activities designed to meet customer needs.Work closely with Trade Marketing, Product Marketing, and Organized Retail Sales teams to develop strategic and effective selling mechanisms including price, trade programs, promotions, and marketing support.Develop use cases for internal tools and platforms that support scaling marketing initiatives.Prepare organized communication updates for top management (CXO level) to drive awareness, alignment, engagement, and support for the initiatives.Identify opportunities, analyze business benefits, evaluate ROI, and priorities, and negotiate initiatives to develop a roadmapManage all policies, procedures, and guidelines for Devices rollout, and monitor and supervise their implementation.Reports to, maintains an ongoing dialogue with VP D&A, and provides updates periodically about operational performance and achievement of key strategic and financial targets.Leads and manages a highly engaged, committed, and motivated team that is in complete alignment with Etisalat corporate strategic directionsKey responsibility to fulfill and achieve the annual budget objective through clear and effective hunting and farming strategies.Understand UAE regulatory and legal frameworks and fully align all relevant business practices to guarantee full compliance with these regulations and laws and maintain effective interfaces with the relevant government agencies, and professional bodiesLead the creation and go to market of new incremental consumer business revenue streams that include and are not limited to expanding the portfolio of mobile and home devices categories.To analyze satisfaction and value creation throughout the customer journey and recommend improvements to increase satisfaction and profitability.Oversee related marketing strategy and executions translate into user growth, engagement, revenue, and product enablement.Providing timely and positive resolution of escalated GTM related issues.Organize and track all documentation with all internal and external stakeholders.Maintain effective internal communications to ensure that all relevant company functions are kept informed of business marketing objectives.RequirementsBachelor’s Degree in Marketing, Business Administration or EngineeringMinimum of 6+ years’ experience in product Marketing and Business Development Disclaimer: Drjobs.ae

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