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Head of Growth

4 weeks ago

Dubai, Dubai, United Arab Emirates Canonical Full time
Roles and responsibilities
  • Lead the growthengineering team, a group of data analysts, performance marketers,lifecycle marketers and marketing automation specialistsresponsible for driving the best commercial results for Canonicalthrough data and technology.
  • Design, implementand operate Canonical marketing technology stack, a dozens ofmartech applications, from commercial applications (Marketo, GoogleAnalytics, Leandata) to open source solutions (Superset, Kubeflow,WordPress).
  • Own reporting and analyticsthroughout the customer lifecycle from ABM, Multi-TouchAttribution, funnel performance, acquisition costs and customerretention.
  • Develop and track OKRs andconversion rates across the marketing and revenuefunnels.
  • Optimise lead scoring, lead flow andcadences to increase conversion rates across marketing andsales.
  • Develop web analytics and SEO practicesto sustain high levels of organic user and customeracquisition.
  • Drive Return On Ad Spendoptimisation through attribution methodologies, advanced targetingand channel exploration.
  • Ensure marketing datacleanliness and completeness through data governance policies andmanagement practices.
  • Champion anexperimentation culture by supporting the business with processes,tooling (A/B tests, MAB) andexpertise.
  • Collaborate with teams acrossmarketing and throughout Canonical (Product, IS, Engineering,RevOps, Finance) to build data solutions to Go To Marketproblems.
  • Support execution excellence in themarketing team through training, tools anddocumentation.

What we are looking for inyou

  • An undergraduate orpostgraduate degree in data science, statistics, mathematics,computer science, or engineering , or a compelling narrative aboutyour alternative chosen path, together with an exceptional academictrack record throughout your education years.
  • Astrong analytical mindset with solid evidence of managing projectsthat drive commercial success.
  • Knowledge inadvanced marketing analytics (media mix modelling, cohort analysis,attribution models ), coding/scripting languages (Python, JS, etc),and databases (SQL, etc)
  • Exceptional managementexperience, leading analytical, creative professionals toexcellence.
  • Experience in selecting,implementing and managing a leading edge martech stack preferablybuilt on open source software.
  • A track recordof building a culture of experimentation across theorganisation.
  • Advanced web analytics and SEOpractices across website and SAASproducts.
  • Proven ability of collaborating withsenior stakeholders across functions (sales, revenue operations,product, IS…) to turn strategic business and productquestions into impactful analytic projects.
Desired candidate profile

1. Growth StrategyDevelopment

  • GrowthPlanning: Develop and execute a comprehensive growthstrategy that aligns with the company's overall businessobjectives, focusing on customer acquisition, engagement,retention, and expansion.
  • MarketAnalysis: Identify emerging trends, marketopportunities, and customer needs to inform growth strategies.Conduct competitive analysis to ensure the company'sgrowth strategy is differentiated andsustainable.
  • Target AudienceSegmentation: Define and segment target audiencesbased on demographics, behaviors, and preferences to ensure theright growth tactics are employed for eachgroup.
  • GoalSetting: Set clear, measurable goals for growth andensure that they are aligned with the company's revenue andproduct objectives.

2.Data-Driven DecisionMaking

  • GrowthMetrics: Define key performance indicators (KPIs)and metrics that drive growth, including customer acquisition cost(CAC), lifetime value (LTV), churn rate, and conversionrates.
  • DataAnalysis: Lead the use of data and analytics tomeasure the effectiveness of growth initiatives, iteratingstrategies based on real-time insights. Work closely with datateams to build reporting dashboards and ensure accuratetracking.
  • Experimentation and A/BTesting: Promote a culture of experimentation,leading the design and execution of A/B tests and other experimentsto test growth hypotheses and optimize conversion rates acrosschannels.

3. CustomerAcquisition andRetention

  • LeadGeneration: Oversee the creation of strategies togenerate leads, targeting the right audiences through inbound andoutbound marketing tactics, partnerships, and paidadvertising.
  • AcquisitionChannels: Manage various acquisition channels, suchas paid media (e.g., Google Ads, Facebook, LinkedIn), SEO, emailmarketing, content marketing, and influencer partnerships, to driveuser acquisition.
  • ConversionOptimization: Collaborate with product, design, andengineering teams to optimize the user experience and conversionfunnels across digital platforms to improve acquisition and reducefriction.
  • Retention andEngagement: Implement strategies that focus oncustomer retention and improving the customer experiencepost-acquisition. This could include loyalty programs, usercommunity building, or customer successinitiatives.
  • GrowthHacking: Lead creative, unconventional, andcost-effective approaches to scaling user growth, leveraging data,tools, and innovative methods to achieve fast-pacedgrowth.

4.Cross-FunctionalCollaboration

  • MarketingTeams: Work closely with marketing teams to aligngrowth initiatives with brand and messaging strategies. Ensuregrowth campaigns are consistent with overall marketing goals andvision.
  • ProductTeams: Collaborate with product teams to driveproduct enhancements that will improve user adoption and retention,such as introducing new features or improving the user interface(UI).
  • Sales Teams:Partner with sales teams to ensure seamless alignment betweengrowth initiatives and sales processes, particularly for customeracquisition.
  • CustomerSuccess: Collaborate with customer success teams toensure customers are effectively onboarded and continue to seevalue over time, which supports retention andexpansion.

5.Leadership and TeamDevelopment

  • TeamBuilding: Build and lead a growth-focused team,including growth marketers, product managers, data analysts, andother specialists. Provide mentorship and guidance to junior teammembers.
  • ResourceAllocation: Allocate budgets and resourceseffectively across different growth initiatives, ensuring thatteams are set up for success and able to meet growthobjectives.
  • Leadership:Provide clear direction and vision for the growth team, motivatingthem to achieve high performance and innovate in their approach todriving company growth.
Key Skills
Administrative Tasks,Business Growth,Revenue Growth
Employment Type : Full-time
Department / Functional Area: Revenue GrowthManagement
Experience: NotMentioned years
Gender: Male
Vacancy: 1
Joining Date: Wed, 12 Feb 2025