Marketing Executive

4 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates GMG Full time
Roles and responsibilities

The role holder is responsible forensuring effective implementation of Marketing activities acrossthe relevant focus area: Events, PR, social media, CorporateCommunication, etc. to support the marketing strategy andobjectives for the portfolio of diverse Sportsbrands.

Job Description:

  • Workcohesively with all members of the marketing team to create an omnichannel activation plan and drive implementation to maximize brandexposure.
  • Assists the function to prepareregular reports and analysis on return on investment (ROI)Monitorand benchmark competitor activities, category trends and consumerhabits in the market, recommending plans and actions to ensurecompetitive advantage.
  • Creates and managesperiodic communication summary report of all activities to keep theteam abreast of ongoing and completedinitiatives.
  • Identify activation opportunitiesacross channels and recommend innovativesolutions.
  • Liaise with internal team members(product team, brand team, etc.) as well as external teams(agencies, influencers andcommunities).
  • Execute approved social mediacalendars in line with brand guidelines
  • Craftand liaise on briefs for content creation in line with brandguidelines
  • Coordinates with internal andexternal stakeholders to ensure smooth execution of sportsmarketing activities
  • Maintains records relatedto marketing expenses, and regularly updates management on budgetexpenditure and overall costs
  • Proficient userof MS Office (Excel, PPT, etc.)

PeopleManagement:

  • Defines performance goals at thestart of the year in discussion with the reporting manager andensures that the goals are achieved during the course of theyear
  • Takes ownership of his/her own learningagenda by identifying development needs in consultation with themanager and agreeing on the individual development plan which goesbeyond just training and development.
  • Keepsabreast of professional developments, new techniques and currentissues through continued education and professionalgrowth
Desired candidate profile

1.Marketing Strategy andPlanning

  • CampaignDevelopment: Designing and implementing marketingcampaigns that align with business objectives and targetaudiences.
  • BrandManagement: Supporting the development and executionof strategies that build and maintain a strong brandidentity.
  • MarketSegmentation: Identifying and targeting differentmarket segments, tailoring marketing efforts to specific customerneeds.
  • StrategicThinking: Developing long-term marketing strategiesbased on market trends, customer insights, and competitiveanalysis.

2. DigitalMarketingSkills

  • SocialMedia Marketing: Creating and managing social mediacampaigns across platforms (e.g., Facebook, Instagram, LinkedIn,Twitter) to drive engagement and build brandawareness.
  • SEO andSEM: Optimizing web content for search engines (SEO)and managing paid search advertising (SEM) to improve visibilityand website traffic.
  • EmailMarketing: Designing and executing email marketingcampaigns to nurture leads, increase conversions, and buildcustomer loyalty.
  • ContentMarketing: Developing and distributing valuable,relevant, and consistent content to attract and retaincustomers.
  • Analytics andReporting: Using analytics tools (Google Analytics,social media insights, etc.) to measure the success of digitalmarketing efforts and making data-drivendecisions.

3. Creativeand ContentCreation

  • Copywriting:Writing persuasive and engaging copy for websites, social mediaposts, email campaigns, blogs, and other marketingmaterials.
  • GraphicDesign: Using design software (e.g., Adobe CreativeSuite, Canva) to create visually appealing marketing materials,such as banners, ads, infographics, and promotionalcontent.
  • VideoProduction: Creating and editing video content forsocial media, websites, and marketingcampaigns.
  • BrandStorytelling: Crafting compelling narratives thatresonate with the target audience and communicate thebrand's valueproposition.

4. MarketResearch andAnalysis

  • CompetitiveAnalysis: Analyzing competitors' marketingstrategies, products, and campaigns to identify strengths,weaknesses, and marketopportunities.
  • CustomerInsights: Conducting surveys, focus groups, andinterviews to gather feedback from customers and identify theirneeds and preferences.
  • TrendAnalysis: Staying up-to-date on industry trends,technological advancements, and customer behaviors to informmarketing decisions.
  • DataInterpretation: Analyzing marketing data to evaluatethe effectiveness of campaigns and adjusting strategies based onresults.

5. ProjectManagement

  • CampaignManagement: Managing marketing projects frominception to completion, ensuring they are delivered on time andwithinbudget.
  • Budgeting:Assisting in the allocation of marketing budgets across variouschannels and ensuring cost-effective campaignexecution.
  • Cross-FunctionalCollaboration: Working with different teams (sales,product development, design) to ensure marketing initiatives areintegrated into the broader businessstrategy.
  • TimelineManagement: Managing deadlines and milestones formarketing initiatives and ensuring timelyexecution.
Key Skills
Marketing Development,MarketingSkills,Marketing Strategy
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: Not Mentioned years
Gender: Male
Vacancy: 1
Joining Date: Tue, 21 Jan2025

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