Marketing Executive

2 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Anantara Hotels & Resorts Full time
Roles and responsibilities

You will be assisting theMarketing Manager in all marketing matters, develop marketing plansand strategies and maintain relationships with media bodies,society, opinion leaders and other key stakeholders to ensure thatthe brand is moving to the desired directions. The overallobjective is to position the hotel properly in order to achieve themarketing objectives, to match the business strategy and torepresent our hotel and brand to guests from all over the world. Wetreat our guests and our team members with respect and work hard todeliver the highest quality of service toall.

Qualifications

  • Bachelor degree inMarketing
  • Some experience in marketingfields
  • Connection with media, marketingagencies and/or event organizers would bebeneficial
  • Strong interpersonalskills
  • Good proficiency inEnglish
  • Computer acquirements in MSOffice

  • 1. MarketingKnowledge andExpertise

  • Strongunderstanding of marketing principles, including branding, consumerbehavior, and marketing research.
  • Knowledge ofvarious marketing channels such as digital marketing (SEO, SEM,social media, email marketing), print advertising, andevents.
  • Familiarity with tools and platformsused for marketing campaigns, such as Google Ads, Facebook Ads,Google Analytics, email marketing platforms, and customerrelationship management (CRM)software.

  • 2. DigitalMarketingSkills

  • Experience withsocial media platforms (Facebook, Instagram, LinkedIn, etc.) tocreate and manage engaging content, paid advertising campaigns, andcommunity engagement.
  • Knowledge of contentmarketing strategies, including blog writing, video production, andvisual content creation.
  • Expertise in searchengine optimization (SEO) and search engine marketing (SEM) toincrease online visibility and drive websitetraffic.
  • Proficiency in email marketing toolsand automation platforms like Mailchimp orHubSpot.

  • 3. Analyticaland ReportingSkills

  • Strong abilityto analyze data and metrics to measure the effectiveness ofmarketing campaigns.
  • Experience using toolslike Google Analytics, marketing dashboards, and other analyticssoftware to track KPIs (Key PerformanceIndicators).
  • Ability to create detailed reportson campaign performance, providing insights and recommendations forfuture marketingstrategies.

  • 4.Communication and PresentationSkills

  • Excellentverbal and written communication skills for creating marketingmaterials, presentations, press releases, and engagingcontent.
  • Ability to clearly convey marketingstrategies and campaign results to internal teams, stakeholders,and clients.
  • Strong presentation skills forpitching marketing ideas, campaigns, and performance reports tosenior management orclients.

  • 5. CreativeThinking andProblem-Solving

  • Abilityto think creatively to develop innovative marketing strategies,campaigns, and promotional activities.
  • Capacityto solve challenges creatively, adapting strategies to meetbusiness needs, market trends, or audiencefeedback.

  • 6. ProjectManagement and OrganizationalSkills

  • Strong projectmanagement skills, with the ability to juggle multiple marketinginitiatives simultaneously.
  • Excellent timemanagement and organizational abilities to ensure that campaignsare executed on time and withinbudget.
  • Experience in managing budgets formarketing campaigns, ensuring cost-effectiveness and resourceoptimization.

  • 7. MarketResearch and ConsumerInsight

  • Experienceconducting market research, including surveys, focus groups, andcompetitive analysis, to understand consumer preferences,behaviors, and trends.
  • Ability to segmenttarget audiences and create personalized marketing strategies tocater to different demographics or customergroups.

  • 8. TeamCollaboration

  • Abilityto work effectively with cross-functional teams, including sales,product development, and customer service, to align marketingefforts with business goals.
  • Collaborating withgraphic designers, content creators, and external vendors toproduce high-quality marketing materials andcampaigns.
Desired candidate profile

1. Developing and Executing MarketingStrategies

  • Developingcomprehensive marketing plans that align with company objectivesand target markets.
  • Creating integratedmarketing campaigns across various channels, including digital,print, events, and partnerships, to drive brand awareness andcustomer engagement.
  • Planning and executingpromotional activities, including product launches, seasonalcampaigns, and specialoffers.

2. DigitalMarketingManagement

  • Managing andoptimizing digital marketing campaigns, including social media,email, search engine marketing, and onlineadvertising.
  • Monitoring social media engagementand creating content strategies to enhance the brand'sonline presence.
  • Analyzing website traffic anduser behavior to make data-driven decisions that improve websiteconversion rates and audienceengagement.

3. ContentCreation andManagement

  • Writing,editing, and overseeing the production of content for variousmarketing materials, such as brochures, websites, blog posts,social media, and newsletters.
  • Ensuringconsistent brand messaging across all content platforms, includingwebsite copy, social media posts, and promotionalmaterials.
  • Managing the editorial calendar,coordinating with content creators, and ensuring that content ispublished on time.

4.Market Research and ConsumerAnalysis

  • Conductingregular market research to gather insights into consumer behavior,industry trends, and competitorstrategies.
  • Analyzing customer feedback andbehavior to identify opportunities for product or serviceimprovements.
  • Segmenting customer data andusing insights to create targeted marketing campaigns that resonatewith specificaudiences.

5. Budgetingand FinancialManagement

  • Assisting insetting and managing marketing budgets to ensure cost-effectivenessand return on investment (ROI).
  • Trackingmarketing expenditures, ensuring that campaigns remain withinbudget while achieving the desiredoutcomes.
  • Reporting on the financialperformance of marketing activities and recommending adjustments toimprove efficiency.
KeySkills
Marketing Development,MarketingSkills,Marketing Strategy
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: years
Gender: Male
Vacancy: 1

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