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Brand Manager

1 month ago

Dubai, Dubai, United Arab Emirates Talent Pal Full time
BrandManager Maternity Coverage (7 months) Date: 15 Oct 2024 Location: Dubai Company: Shiseido

Thisis a 7month maternity coveragecontract.

PROFILE:

  • 4/5years of experience in BeautyCosmetics FMCG or any related field. Knowledge of the Middle Eastmarket and consumer will be considered as aplus
  • Successful track record of managing andexecuting 360 marketing plans
  • Experience inmanaging marketing A&P budgetsindependently
  • Experience in adapting tochallenges fostering culture of excellence and guidingcommunications with main stakeholders: regional office Global brandholder distribution partners andretailers
  • Dynamic positive thinking stronganalytical skills and attention todetail
  • Excellent communication andorganizational skills and great presentationskills
  • Strong knowledge of Microsoft office(high expertise in both excel and PowerPoint isrequired)
  • Proficient communication in English.Arabic is a plus
  • Alignment with the ShiseidoTrust8 working principles: Think Big Take Risks Handson CollaborateBe Open Act with Integrity Be Accountable ApplaudSuccess

KeyResponsibilities:

  • StrategicPlanning & Execution:
    • Developand implement comprehensive marketing strategies for the Shiseidobrand in the Middle East tailored to local market needs and alignedwith global brand positioning.
    • Drive the annualmarketing calendar including product launches trade animationspromotions and campaigns to maximize brand exposure andrevenues.
    • Analyze market trends consumerbehavior and competitor activities to adjust marketing plansaccordingly.
    • Develop and implement marketingplans adapted to the different distribution channels where thebrand is present: Free Standing Stores beauty chains departmentstores eretail and pureplayers.
    • BrandManagement:
      • Ensure brand consistencyacross all marketing communications including digital instore andoffline channels.
      • Collaborate with the globalbrand team to localize global campaigns and ensure the brandmessage resonates with the Middle Easternaudience.
    • ProductLaunches:
      • Lead and coordinate thesuccessful execution of product launches in the Middle Eastregion.
      • Work closely with sales teams toprovide the necessary marketing support for new productintroductions.
    • DigitalMarketing & ECommerce:
      • Developand execute digital marketing strategies including social media (local IG account to manage)
      • Work incollaboration with the PR team on the influencer marketing andconsumers activations to increase brand awareness and localrelevancy
      • Drive the performance of the brandacross eretail platforms and the ecom platform in collaborationwith the eretail team ensuring alignment with regional digitalstrategy and localpriorities
    • BudgetManagement:
      • Manage the marketingbudget ensuring effective allocation of resources to maximize thereturn on investment.
      • Monitor and report on theperformance of marketing activities providing regular updates tosenior management andHQ.
    • CrossfunctionalCollaboration:
      • Partner with sales PRecommerce and supply chain teams to ensure seamless execution ofmarketing initiatives.
      • Build strongrelationships with external partners including agenciesdistributors and retailers to enhance brand visibility and consumerengagement.
    • TeamLeadership & Development:
      • Leadand mentor a team of marketing professionals fostering ahighperformance culture and ensuring continuous development of teammembers.
      • Ensure that all team activities arealigned with the overall strategic objectives of thebrand.
    • MarketResearch & Analysis:
      • Conductmarket research to gather insights into consumer preferencesemerging trends and competitive activity.
      • Usedata and insights to refine marketing strategies and improve theeffectiveness ofcampaigns.

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