Marketing Officer

2 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates SEHA Full time
Roles and responsibilities

Brand development,promotion and protection

  • Creates engaging written content forall of SEHA's marketing and brandings activities. Thesechannels may include ATL & BTL advertising, social media,digital and/or internal.
  • Familiarize yourselfwith each organization's brand ideals and website to createcontent that supports their objectives and desiredidentity
  • Stay up-to-date with the latestindustry trends
  • Produce error-free content thatadheres to the company's style guidelines, consistent withSEHA's tone and vision

Marketing activities

  • Ability toconceive fresh and appealing ideas for new content that establishesor supports the company'sbrand
  • Collaborate with the wider Marketing andCommunications team to develop a variety of content marketingmaterials
  • Propose copy concepts and presentunderlying strategic thinking to marketing and communicationmanager and director
  • Liaise with Designers toenrich text with visual aids, like images andcharts
  • Cooperate with the marketing team tocreate web content and monitor its effectiveness overtime
  • Use SEO practices to optimize articles andincrease visibility

Communicationsactivities

  • Plan and implement editorialcalendar
  • Prepare and publish articles thatdescribe our company and products
  • Write clean,concise, well-polished content
  • Researchindustry-related topics and identify gaps in ourcontent
  • Shape language and tone used in salesemails, banners and brochures
  • Ensure allcontent is up-to-date
  • Maintain a contentcalendar that schedules all aspects of the creation and delivery ofcontent throughout the year
  • Stay abreast ofcurrent best practices in the industry and review competitorwebsites to compare their activities with those of yourcompany
  • Determine sources for content creation(both internal and external)

Qualifications

Required:Bachelor's degree in Marketing and Communications,journalism, Business Administration or other related fieldrequired

Desiredcandidate profile

1.Marketing StrategyDevelopment

  • Developingand implementing effective marketing strategies aligned withcompany objectives and goals.
  • Analyzing markettrends, customer behavior, and competitor activities to craftstrategies that capture targetaudiences.

2. BrandManagement

  • Ensuringconsistent brand messaging across all marketing channels andmaterials.
  • Maintaining brand integrity andhelping to develop brand guidelines to ensure cohesion acrosscampaigns.

3. CampaignPlanning andExecution

  • Designing andexecuting marketing campaigns across various channels, includingdigital,print,email, socialmedia, andevents.
  • Monitoringthe progress of campaigns, adjusting strategies when necessary, andensuring timely execution withinbudget.

4. ContentCreation andStrategy

  • Developingcompelling content that resonates with the target audience. Thisincludes writing blog posts, social media updates, newsletters, andad copy.
  • Working with creative teams oragencies to produce high-quality visuals (e.g., graphics, videos,infographics) for marketingcampaigns.

5. DigitalMarketing and SocialMedia

  • Managing digitalmarketing efforts, including SEO (Search EngineOptimization), PPC (Pay-per-clickadvertising), emailmarketing, and social mediamarketing.
  • Overseeing socialmedia profiles and creating engaging content that increasesvisibility, interaction, and engagement on platforms like Facebook,Instagram, LinkedIn, and Twitter.

6.Market Research andAnalysis

  • Conductingmarket research to understand customer needs, market opportunities,and trends.
  • Analyzing data to assess theeffectiveness of campaigns and using insights to optimize futuremarketing efforts.

7.Customer Engagement and RelationshipBuilding

  • Engaging withcustomers through various touchpoints (e.g., email newsletters,social media interactions) to build and maintainrelationships.
  • Responding to customer inquiriesand ensuring a high level of customersatisfaction.

8. EventPlanning andCoordination

  • Organizingand managing promotional events, product launches, trade shows, orwebinars to engage potential customers andstakeholders.
  • Coordinating logistics, marketingmaterials, and event promotion to ensure successfuloutcomes.

9. BudgetManagement

  • Managing themarketing budget and ensuring that all campaigns are executedwithin financial constraints.
  • Allocatingresources effectively across various marketinginitiatives.
Key Skills
MarketingDevelopment,Marketing Skills,Marketing Strategy
Employment Type : Full-time
Department / Functional Area: Marketing
Experience: years
Gender: Male
Vacancy: 1

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