Senior Marketing Officer

3 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates GMG Full time
Roles and responsibilities

Senior Marketing Executive will beresponsible for driving brand awareness and growth for our sportsretail brands. This includes identifying strategic opportunities,facilitating impactful marketing activations, and enhancingcustomer engagement to increase foot traffic and conversion rates.The role will focus on executing targeted campaigns and initiativesthat elevate the brand experience and drive measurable results fordiverse Sports brands.

JobDescription:

  • Supports the function to network,build relationships, and partner with internal and externalstakeholders for the purpose of promoting thebrand
  • Researches and identifies potentialactivations to act as a brand influencer and play a role inrepresentation of Sports brands.
  • Works closelywith marketing and communications teams to establish and maintainan assertive brand outreach on socialplatforms.
  • Works with cross-functional teams ina fast-paced environment with multiple deadlines to create relevantand versatile activations, content to engage target audiences,promote our brand and driveengagement.
  • Maintains records related tomarketing expenses and regularly updates management on budgetexpenditure and overall costs.
  • Gathers allrequirements and feedback from malls and ensures promptcommunication to the relevant internalfunctions.
  • Acts as a main point of contactbetween Sun & Sand Sports and the brands for any relatedmatters and ensures escalation of any issues to the managementwhenever required
  • Coordinates with internal andexternal stakeholders to ensure smooth execution of sportsmarketing activities
  • Creates and managesperiodic communication summary report of all activities to keep theteam abreast of ongoing and completedinitiatives
  • Assists the functions to prepareregular reports and analysis on return on investment(ROI)

PeopleManagement:

  • Defines performance goals at thestart of the year in discussion with the reporting manager andensures that the goals are achieved during the course of theyear
  • Takes ownership of his/her own learningagenda by identifying development needs in consultation with themanager and agreeing on the individual development plan which goesbeyond just training and development
  • Keepsabreast of professional developments, new techniques and currentissues through continued education and professionalgrowth
Desired candidate profile

1.Marketing StrategyDevelopment

  • StrategicPlanning: Lead the creation and execution of themarketing strategy for the company, aligning it with business goalsand objectives.
  • MarketResearch: Conduct market research to identify newopportunities, customer preferences, and competitive insights. Usedata to inform decision-making and refinestrategies.
  • BrandPositioning: Develop and maintain brand positioning,ensuring that the company's messaging resonates with thetarget audience and stands out in themarketplace.

2.Campaign Management andExecution

  • CampaignPlanning: Oversee the planning, execution, andoptimization of marketing campaigns across various channels,including digital, print, television, andevents.
  • BudgetManagement: Manage the marketing budget, ensuringthat campaigns are delivered within financial parameters anddelivering a return on investment(ROI).
  • ContentStrategy: Supervise content creation and ensure thatall marketing materials are aligned with the brand'svoice and objectives.
  • DigitalMarketing: Lead digital marketing initiatives,including SEO, SEM, email marketing, and social media strategies toengage customers and driveconversions.

3. TeamLeadership andDevelopment

  • TeamManagement: Lead and mentor the marketing team,providing direction, guidance, and support in the execution ofmarketing campaigns andinitiatives.
  • Collaboration:Work cross-functionally with other departments, such as sales,product development, and customer service, to ensure alignment onmarketing strategies and businessgoals.
  • TalentDevelopment: Identify skill gaps and opportunitiesfor professional development within the team, fostering a cultureof continuous learning and growth.

4.Data Analysis andReporting

  • PerformanceTracking: Monitor and analyze key performanceindicators (KPIs) to measure the success of marketing campaigns.This includes tracking ROI, customer acquisition costs, engagementmetrics, and more.
  • MarketInsights: Provide actionable insights from dataanalysis to refine marketing strategies and improve campaigneffectiveness.
  • Reporting toLeadership: Provide regular updates to seniorleadership on marketing performance, key results, and anyadjustments needed to meet businessobjectives.

5. CustomerEngagement and RelationshipBuilding

  • CustomerInsights: Develop strategies based on customerinsights, feedback, and behavior to improve customer engagement andretention.
  • CustomerExperience: Work closely with other departments toensure a seamless customer experience across all touchpoints, fromonline interactions to post-purchasesupport.
  • LoyaltyPrograms: Create and manage customer loyaltyprograms to build long-term relationships with customers andenhance brand loyalty.

6.Brand and ReputationManagement

  • PublicRelations: Oversee public relations efforts,managing the company's reputation in the media andensuring consistent and positive brandmessaging.
  • CrisisManagement: Develop and execute strategies formanaging the company's reputation in the event of acrisis or negativepublicity.
  • EventManagement: Plan and execute company events, productlaunches, or sponsorships to enhance brand visibility and engagewith target audiences.
Key Skills
Marketing Development,MarketingSkills,Marketing Strategy
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: Not Mentioned years
Gender: Male
Vacancy: 1
Joining Date: Tue, 21 Jan2025

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