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Marketing Officer

1 month ago

Abu Dhabi, Abu Dhabi, United Arab Emirates SEHA Full time
Roles and responsibilities

Brand development, promotion and protection

  • Creates engaging written content for all of SEHA's marketing and branding activities. These channels may include ATL & BTL advertising, social media, digital and/or internal.
  • Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity.
  • Stay up-to-date with the latest industry trends.
  • Produce error-free content that adheres to the company's style guidelines, consistent with SEHA's tone and vision.

Marketing activities

  • Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand.
  • Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials.
  • Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director.
  • Liaise with Designers to enrich text with visual aids, like images and charts.
  • Cooperate with the marketing team to create web content and monitor its effectiveness over time.
  • Use SEO practices to optimize articles and increase visibility.

Communications activities

  • Plan and implement editorial calendar.
  • Prepare and publish articles that describe our company and products.
  • Write clean, concise, well-polished content.
  • Research industry-related topics and identify gaps in our content.
  • Shape language and tone used in sales emails, banners and brochures.
  • Ensure all content is up-to-date.
  • Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year.
  • Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.
  • Determine sources for content creation (both internal and external).

Qualifications
Required: Bachelor's degree in Marketing and Communications, journalism, Business Administration or other related field required.

Desired candidate profile

1. Marketing Strategy Development

  • Developing and implementing effective marketing strategies aligned with company objectives and goals.
  • Analyzing market trends, customer behavior, and competitor activities to craft strategies that capture target audiences.

2. Brand Management

  • Ensuring consistent brand messaging across all marketing channels and materials.
  • Maintaining brand integrity and helping to develop brand guidelines to ensure cohesion across campaigns.

3. Campaign Planning and Execution

  • Designing and executing marketing campaigns across various channels, including digital, print, email, social media, and events.
  • Monitoring the progress of campaigns, adjusting strategies when necessary, and ensuring timely execution within budget.

4. Content Creation and Strategy

  • Developing compelling content that resonates with the target audience. This includes writing blog posts, social media updates, newsletters, and ad copy.
  • Working with creative teams or agencies to produce high-quality visuals (e.g., graphics, videos, infographics) for marketing campaigns.

5. Digital Marketing and Social Media

  • Managing digital marketing efforts, including SEO (Search Engine Optimization), PPC (Pay-per-click advertising), email marketing, and social media marketing.
  • Overseeing social media profiles and creating engaging content that increases visibility, interaction, and engagement on platforms like Facebook, Instagram, LinkedIn, and Twitter.

6. Market Research and Analysis

  • Conducting market research to understand customer needs, market opportunities, and trends.
  • Analyzing data to assess the effectiveness of campaigns and using insights to optimize future marketing efforts.

7. Customer Engagement and Relationship Building

  • Engaging with customers through various touchpoints (e.g., email newsletters, social media interactions) to build and maintain relationships.
  • Responding to customer inquiries and ensuring a high level of customer satisfaction.

8. Event Planning and Coordination

  • Organizing and managing promotional events, product launches, trade shows, or webinars to engage potential customers and stakeholders.
  • Coordinating logistics, marketing materials, and event promotion to ensure successful outcomes.

9. Budget Management

  • Managing the marketing budget and ensuring that all campaigns are executed within financial constraints.
  • Allocating resources effectively across various marketing initiatives.
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