Loyalty Analytics Specialist

1 week ago

Abu Dhabi, United Arab Emirates ADNOC Full time
About the Company

ADNOC Distribution is on a journey to change the retail landscape, delivering tangible actions to facilitate progress in providing sustainable mobility solutions for our customers. We are taking bold and transformative steps to grow our domestic and international footprint for our customers. We are customer-centric, offering digitally enabled journeys and providing innovative products and services to drive accelerated and sustainable development for the future of mobility. ADNOC Distribution markets, sells, and distributes transportation fuel to both retail and commercial customers. We also run non-fuel services at our service stations

About the Job

Conduct and provide high quality analytics and insights related to Loyalty program, including consumer behaviour, segmentation, data modelling and forecasting future behaviour, campaign performance, market research etc. in order to inform and drive future performance and strategies to drive profitable customer behaviour.

Key Accountabilities

Analytics
  • Develop comprehensive tools and tracking applications using advanced data modelling and analysis techniques to allow raw data to be transformed into valuable business insights to be used by decision makers for strategic planning across the business for Loyalty program management.
  • Run raw data from different locations and different platforms, analytics tools and conduct analysis to obtain relevant comprehensive data which can be utilized into informative forms of reports and communications.
  • Develop and regularly enhance a comprehensive loyalty dashboard covering all key metrics.
  • Work closely with Campaign Specialist and cross functional team to develop and test new campaign hypothesis and potential returns in line with critical success factors.
  • Develop detailed analysis of campaign performance for evaluation and improvement areas.
  • Responsible to develop, update and upkeep a detailed dashboard for the loyalty program covering all areas of business.
  • Develop and refine customer segmentation based on research inputs and loyalty data and support the development of a segment specific campaign plan with the Campaign specialist.
  • Develop models to forecast customer behaviour and work closely with the campaign team to develop next best offer.
  • Develop models using customer look alike or other established methods to calculate the loyalty uplift and profitability due to the loyalty program


Reporting
  • Prepare reports which summarize the performance of all activities of Loyalty programs ensuring integrity of data to guarantee sound and informative decision making.
  • Ensure that completed insight and gathered data is transformed into viable reports or communications and is effectively disseminated to internal customers for use to review program plans and targets and improve performance.
  • Provide periodic program updates and significant changes in the form of reports or discussions as required to inform business leadership on the status of the business to make informed, proactive decisions.
  • Provide reports on individual partnerships or products or service performance based on pilot performance data or periodic monitoring data to inform decision maker on the current and prospect opportunities of ventures.
  • Interact with various stakeholders in order to generate customer insights and drive effective marketing strategy and campaign management.
  • Develop and refine dashboards to assess performance of Loyalty programs; support campaign planning with data, next best offers, cross sell / upsell etc. to support achievement of optimum ROI on marketing efforts.
  • Perform ad hoc studies and analysis on defined areas such as certain products, location, region, etc... to understand metrics, drivers and required variable on performance and allow decision makers to have a better understanding of the status and variables, including risks involved.


Market / Consumer Data Analysis
  • Study behavioural trends using analytical tools, develop analytical / statistical models for acquisition/attrition, build various customer segmentation models and work with the business to develop campaigns based on segments in order to support business information/data requirements are met in agreed turnaround times.
  • Identify, locate and utilise the most appropriate inputs in terms of data/information, both internal and external; identify gaps in data/information relevant to projects and create briefs for external agencies to provide the data to support availability of comprehensive business intelligence within ADNOC Distribution.
  • Identify ways to analyse different market metrics and variables that can provide answers to current performance gaps or can inform decision makers on different drivers or challenges that can affect performance.


Relationship Management
  • Manage key relationships with the internal and external customers to create and execute effective customer communication and ensure that these relationships continuously support the achievement of the marketing strategy.


Program ROI Management:

  • Drive Customer Engagement / targeted Marking Programs / Data Monetization Programs:
  • Identify revenue and customer behavior change opportunities in customer portfolio
  • Financial modeling of promotions
  • Plan, design and evaluate targeted marketing programs
  • Present results
  • (B) Program ROI Assessment:
  • Develop program ROI methodology
  • Align with finance on ROI assessment mechanism
  • Generate ROI reports
  • Management presentation


CRM Marketing Solution Procurement:
  • Business case building
  • Functional requirements documentation
  • Act as SPOC from marketing department during RFP process
  • Act as business SPOC during implementation phase (in future)


Consumer Research Support:
  • Questionnaire design support
  • Marketing surveysolution procurement support

Data Engineering and Quality Support:
  • Identify and report data issues
  • Coordinate and ensure issues resolution
  • Participate in identifying new data avenues/ sources


Minimum Requirements

  • Bachelor Degree in Business and Analytics
  • At least 6 years of experience in customer analytics preferably in retail loyalty
  • Experience working with analytical tools including SQL, SAS, Python etc
  • A creative mind and a strong focus on delivery
  • Passionate about long term customer relationships with a strong customer centric focus
  • Exhibit strong results-oriented behaviour
  • Organizational, analytical, interpersonal, presentation and communication skills
  • Proven track record in managing stakeholders (internal & external)
  • Excellent communication skills with clarity of expression and a persuasive / engaging style.
  • Experience working with data.
  • Highly proactive with a "can-do" attitude
  • Advanced use of Microsoft Excel and Power Point
  • The ability to work with small teams from different specialisms in a project-based environment

  • Loyalty Insights Analyst

    4 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates ADNOC Full time

    Job Summary: We are seeking a talented Loyalty Analytics Specialist to join our team at ADNOC. The successful candidate will be responsible for conducting high-quality analytics and insights related to our Loyalty program, including consumer behavior, segmentation, data modeling, and forecasting future behavior. Key Responsibilities:Develop comprehensive...

  • Loyalty Analyst

    5 months ago

    Abu Dhabi, United Arab Emirates Datailer Full time

    Hiring **Loyalty Analyst ** in Abu Dhabi. **Requirement**: - Bachelor’s Degree, or equivalent in Marketing or CRM Analytics, Finance, Statistics, Economics, Mathematics or other relevant discipline - 5-7 years of experience in customer analytics (SQL/SaaS); Experience with APT (Applied Predictive Technologies), SQL, Tableau and/or Oracle Business...

  • Data Analyst

    1 week ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates ADNOC Full time

    About the CompanyADNOC Distribution's retail landscape transformation is driven by delivering sustainable mobility solutions to customers. We're expanding our domestic and international footprint, offering digitally enabled journeys and innovative products/services. Our company markets, sells, and distributes transportation fuel to retail and commercial...

  • Consumer Loyalty Representative

    2 weeks ago

    Abu Dhabi, United Arab Emirates ALDAR Full time

    Roles and responsibilitiesLead the development and managementof Aldar’s Loyalty strategy. This role will own thecommercial strategy including loyalty programme and currencydesign, role of earn/burn and tiering, member lifestyle andlifecycle, Aldar & Non-Aldar (including credit card)partnership ecosystem strategy, integration within digital strategy&...

  • Data Analytics Specialist

    2 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates MAJID AL FUTTAIM Full time

    We are looking for a UAE national holding a family book.Bachelor's degree in Data Analytics or a related field, according to the specific area you wish to develop.Recent graduate or final year student with previous internships or work experience.Strong analytical and problem-solving skills, excellent communication and interpersonal skills.Ability to work...

  • Head of Business Intelligence

    5 months ago

    Abu Dhabi, United Arab Emirates Abu Dhabi Islamic Bank Full time

    Head of Business Intelligence & Analytics **Role **:Head of Business Intelligence & Analytics **Location**: Abu Dhabi **Role Purpose**: - Support Head of Business Finance & Advanced Analytics in business intelligence, data analytics, and driving business growth through data-driven strategies. - Responsible for driving the development of visually...

  • Data Analytics and Governance Associate Manager

    2 weeks ago

    Abu Dhabi, United Arab Emirates ADIB - Abu Dhabi Islamic Bank Full time

    Data Analytics and Governance Associate Manager **Role : Data Analytics and Governance Associate Manage** **Location**: Abu dhabi **Role Purpose**: Lead and participate in fraud investigations in line with the Fraud Investigations Policy & Procedure, under the directive of the Line Manager and support of Head of Fraud Investigations Department " **HoFID**...

  • Investment Operations Specialist

    3 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Robert Walters Full time

    Investment Operations SpecialistWe are seeking a highly skilled Investment Operations Specialist to join our team at Robert Walters. The successful candidate will be responsible for supporting successful investment implementation decisions, contributing to custody, reporting, and document control in investment operations, and facilitating business and...

  • Pulmonology Specialist

    2 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates NMC Hospital Full time

    Pulmonology Specialist Job DescriptionNMC Hospital is seeking a skilled Pulmonology Specialist to join our team. As a Pulmonology Specialist, you will be responsible for consulting with patients to understand their symptoms and health concerns, diagnosing and treating conditions such as asthma, bronchitis, and emphysema, and using and interpreting...

  • Electrical Systems Specialist

    2 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Star Services LLC Full time

    Electrical Systems SpecialistAt Star Services LLC, we are seeking a skilled Electrical Systems Specialist to join our team. As an Electrical Systems Specialist, you will be responsible for troubleshooting and diagnosing electrical issues, implementing effective solutions to minimize downtime, and ensuring all installations meet industry specifications and...

  • Electrical Systems Specialist

    2 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Star Services LLC Full time

    Electrical Systems SpecialistAt Star Services LLC, we are seeking an experienced Electrical Systems Specialist to join our team. As an Electrical Systems Specialist, you will be responsible for troubleshooting and diagnosing electrical issues, implementing effective solutions to minimize downtime, and ensuring all installations meet industry specifications...

  • Marketing Specialist

    3 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates AccorHotel Full time

    The Marketing Executive will collaborate with the Marketing Head to plan and execute multichannel marketing campaigns drive brand awareness and increase bookings. This role involves managing social media creating content coordinating promotional activities and monitoring marketing performance metrics.Campaign Planning and Execution: Collaborate with the...

  • Senior Petro-technical Solutions Specialist

    3 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Oil And Gas Job Search Ltd Full time

    Petro-technical Solutions SpecialistWe are seeking a highly skilled Petro-technical Solutions Specialist to join our team at Oil And Gas Job Search Ltd. The ideal candidate will be responsible for providing functional support to technical users' communities in assets & functions, covering various data types and formats.Key Responsibilities:Accountable for...

  • Electrical Systems Specialist

    3 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Star Services LLC Full time

    Electrical Systems SpecialistWe are seeking a skilled Electrical Systems Specialist to join our team at Star Services LLC. As an Electrical Systems Specialist, you will be responsible for troubleshooting and diagnosing electrical issues, implementing effective solutions to minimize downtime, and ensuring all electrical installations meet industry...

  • Data Management Specialist

    3 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates ادنوك للبترول Full time

    Job SummaryWe are seeking a highly skilled Data Management Specialist to join our team at ادنوك للبترول. The successful candidate will be responsible for managing and directing the MO Reporting and Data Management Team, working closely with MO and Digital Teams to ensure the effective risk management of AGT.Key ResponsibilitiesLead and act as...

  • Partnership Development Expert

    2 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates MAJID AL FUTTAIM Full time

    Job Title: Partnership SpecialistJob Summary:The Partnership Specialist will be responsible for assisting in the execution of the company's partnership strategy. This role will involve managing loyalty partners to drive incremental revenue, enhancing the customer experience, broadening the customer base, and deepening knowledge of the customer to achieve the...

  • Partnership Development Specialist

    3 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates MAJID AL FUTTAIM Full time

    Role OverviewThe Partnerships Associate will work closely with Senior Manager Partnerships and New Businesses, the wider loyalty team to assist in the execution of the partnership's strategy; assisting in management of loyalty partners to drive incremental revenue, enhance the customer experience, broaden the customer base and to deepen knowledge of the...

  • Valve Sales Specialist

    22 hours ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Reliance Career Opportunities Full time

    Job Title: Valve Sales Specialist - Mechanical ProductsWe are seeking an experienced Sales Engineer to join our team at Reliance Career Opportunities.Estimated Salary: AED 9000 per month, plus benefits as per UAE labor lawCompany OverviewAs a leading recruitment agency, we understand the importance of finding the right talent to drive business growth. Our...

  • Water Quality Specialist

    2 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates CLYMB Abu Dhabi Full time

    Job Summary: We are seeking a highly skilled Water Quality Specialist to join our team at CLYMB Abu Dhabi. The successful candidate will be responsible for performing preventive, corrective, and other maintenance services in a related field. The Water Quality Specialist will ensure the timely completion of tasks, maintain water quality for the health of...

  • IT System Specialist

    3 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Core42 Full time

    Job SummaryAt Core42, we are seeking a highly skilled IT System Specialist to join our team. The successful candidate will be responsible for assisting in the installation, configuration, and maintenance of servers, networks, and related hardware and software systems.Key Responsibilities• Assist in implementing and maintaining security measures to protect...