Data Analyst
5 days ago
ADNOC Distribution's retail landscape transformation is driven by delivering sustainable mobility solutions to customers. We're expanding our domestic and international footprint, offering digitally enabled journeys and innovative products/services. Our company markets, sells, and distributes transportation fuel to retail and commercial customers, operating non-fuel services at service stations.
About the Job
This role involves conducting high-quality analytics and insights for the Loyalty program, including consumer behavior, segmentation, data modeling, forecasting, campaign performance, and market research to inform future performance and strategies. Key responsibilities include:
Analytics
- Develop advanced data modeling and analysis tools to transform raw data into business insights for strategic planning.
- Run raw data from various sources, conduct analysis, and create informative reports.
- Enhance the loyalty dashboard with key metrics.
- Work with the Campaign Specialist to develop and test campaign hypotheses.
- Develop campaign performance analysis.
- Maintain a detailed dashboard for the loyalty program.
- Develop customer segmentation and support campaign planning.
- Forecast customer behavior and develop next best offers.
- Calculate loyalty uplift and profitability.
- Prepare reports summarizing the performance of all Loyalty program activities.
- Ensure data integrity and create informative reports or discussions.
- Provide periodic program updates and significant changes.
- Report on individual partnerships or product/service performance.
- Interact with stakeholders to generate customer insights.
- Develop dashboards to assess performance and support campaign planning.
- Perform ad hoc studies and analysis.
- Study behavioral trends, develop analytical models, and work with the business to develop campaigns.
- Identify and utilize relevant data inputs, both internal and external.
- Identify market metrics and variables to inform decision makers.
- Manage relationships with internal and external customers.
- Drive customer engagement and targeted marketing programs.
- Identify revenue and customer behavior change opportunities.
- Develop financial models of promotions.
- Plan, design, and evaluate targeted marketing programs.
- Present results.
- Build business cases and document functional requirements.
- Act as SPOC during RFP and implementation phases.
- Support questionnaire design.
- Support marketing survey solution procurement.
- Identify and report data issues.
- Coordinate issue resolution.
- Participate in identifying new data avenues.
- Bachelor's degree in Business and Analytics.
- At least 6 years of experience in customer analytics.
- Experience working with analytical tools.
- A creative mind and strong focus on delivery.
- Strong results-oriented behavior.
- Excellent communication skills.
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