Digital Product Manager
4 weeks ago
Strategic Planning:
- Develop and implement a comprehensive digital strategy that aligns with the company’s overall vision and objectives.
- Identify key trends, opportunities, and threats in the digital landscape, and recommend strategic initiatives to stay ahead of the competition.
- Define and prioritize strategic initiatives that will enhance customer experience, drive revenue growth, and improve operational efficiency.
Consulting & Advisory:
- Serve as a strategic advisor to senior management and stakeholders on digital product strategy and innovation.
- Provide expert guidance on digital transformation initiatives, including product development, customer experience, and technology adoption.
- Collaborate with cross-functional teams to assess business needs and develop tailored digital solutions.
Market & Competitive Analysis:
- Conduct in-depth market research and competitive analysis to inform strategic decisions and identify growth opportunities.
- Monitor industry trends and emerging technologies to ensure the organization remains at the forefront of digital innovation.
- Evaluate the performance of digital products against competitors and recommend adjustments to maintain a competitive edge.
Product Portfolio Management:
- Oversee the management of the digital product portfolio, ensuring alignment with strategic objectives.
- Work closely with product teams to ensure that products are developed and launched in accordance with the strategic roadmap.
- Manage the lifecycle of digital products, from ideation to sunset, ensuring they deliver value throughout their lifecycle.
Cross-Functional Collaboration:
- Partner with technology, marketing, sales, and operations teams to ensure seamless execution of digital initiatives.
- Foster a collaborative environment where ideas are shared, and innovation is encouraged across all departments.
- Facilitate workshops, strategy sessions, and consulting engagements to drive alignment and strategic thinking.
Stakeholder Management:
- Engage with senior leadership and key stakeholders to communicate the digital strategy and secure buy-in for strategic initiatives.
- Provide regular updates on strategic progress, key performance indicators (KPIs), and business outcomes.
- Manage expectations and build strong relationships with internal and external stakeholders.
Requirements:
- Bachelor’s degree in Business, Strategy, Marketing, or a related field. A Master’s degree in Business Administration (MBA) is highly desirable.
- 7+ years of experience in digital product management, strategy consulting, or a related field.
- Proven track record of developing and executing successful digital strategies within a corporate environment.
- Experience in a consulting or advisory role, preferably within the digital or technology sectors.
- Strong understanding of digital transformation, product lifecycle management, and innovation frameworks.
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