Ads Specialist

6 days ago


Dubai, Dubai, United Arab Emirates Canonical Full time
Roles and responsibilities
  • Support marketing teammembers with setting up and monitoring paidcampaigns
  • Monitor paid performance and budgetsacross the Marketing team
  • Build on automationand AI to improve paid performance
  • DevelopCanonical's adtech stack to industry leadingstandard

What we arelooking for in you

  • Proficiency with all ad platforms(Google, LinkedIn, Meta...)
  • Familiarity withcampaign tracking and analyticstools
  • Experience driving successful leadgeneration campaigns.
  • Experience with A/Btesting and data-driven decisionmaking.
  • Exceptional interpersonal skills andaptitude for forging trusting relationships across diverse,cross-functional teams
  • Proven ability toprioritise and differentiate what matters from the noise, meetingdeadlines without sacrificing quality
  • A growthmindset - someone who is not afraid to think big and take onrisks
  • Engagement with the latest trends inmarketing technology
  • Willingness to travel upto 4 times a year for internalevents
  • 1. CampaignCreation andStrategy

  • AdStrategy Development: Develop targeted advertisingstrategies that align with the company's marketingobjectives, customer segments, andbudget.
  • PlatformSelection: Determine which advertising platforms(Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, etc.) bestfit the campaign goals, whether for lead generation, brandawareness, or salesconversions.
  • Ad Copy and CreativeBriefing: Write compelling ad copy, design creativebriefs, and collaborate with design or creative teams to developengaging visuals for ads.
  • BudgetAllocation: Manage ad budgets, ensuring that fundsare allocated efficiently across different platforms and campaignsto maximize results.
  • 2.Campaign Execution andOptimization

  • AdPlacement: Set up and launch campaigns on digital adplatforms, ensuring that ads are targeted to the right audiencebased on demographics, behaviors, interests, andlocation.
  • A/BTesting: Implement A/B tests to compare different advariations (copy, creative, targeting, etc.) and identify the mosteffective combinations for achieving desiredoutcomes.
  • BidManagement: Optimize bids and budget settings tomaintain an efficient cost-per-click (CPC) or cost-per-impression(CPM) and ensure the campaign meets performancegoals.
  • AdMonitoring: Regularly monitor the performance ofactive campaigns, ensuring ads are running smoothly and addressingany issues like underperforming ads or technicalproblems.
  • 3. PerformanceAnalysis andReporting

  • DataAnalysis: Analyze campaign data and metrics such asCTR (click-through rate), conversion rates, ROI, CPC, CPM, andcustomer acquisition costs(CAC).
  • Reporting:Create and present reports that summarize campaign performance, keyinsights, and recommendations for future campaigns. Use datavisualization tools like Google Data Studio, Tableau, or Excel toconvey resultseffectively.
  • ActionableInsights: Identify trends and patterns in adperformance and provide actionable insights for optimization orstrategy changes.
  • CompetitorAnalysis: Keep track of competitor ad strategies,analyzing their approaches to understand how the company canimprove its own ad performance.
  • 4.Audience Targeting andSegmentation

  • TargetAudience Development: Define and refine audiencesegments based on demographic data, interests, behaviors, and pastinteractions with thebrand.
  • Retargeting:Implement retargeting campaigns to reach people who have interactedwith the brand in the past, such as website visitors, emailsubscribers, or pastcustomers.
  • LookalikeAudiences: Use lookalike audience targeting to findnew users who resemble high-value customers orleads.
  • 5. Platform andToolProficiency

  • AdPlatforms: Expertise in major ad platforms such asGoogle Ads, Facebook AdsManager, Instagram Ads,LinkedIn Ads, TwitterAds, Snapchat Ads, andothers.
  • AnalyticsTools: Proficiency in analytics tools likeGoogle Analytics,Facebook Insights,Google Tag Manager, andplatform-specific analytics tools to track and analyze adperformance.
  • ConversionTracking: Set up and manage conversion tracking tomeasure specific goals (e.g., form submissions, product purchases)driven by the ad campaigns.
  • AdTech: Familiarity with advertising technologies andtools like Programmatic Advertising,Demand-Side Platforms (DSPs),Marketing Automation Tools, andA/B TestingSoftware.
  • 6.Continuous Learning andAdaptation

  • IndustryTrends: Stay up-to-date with the latest trends,algorithms, and best practices in digital advertising. Thisincludes keeping an eye on emerging platforms, new ad formats, andchanges in advertising policies on majorplatforms.
  • Ad Regulations andCompliance: Ensure compliance with platformadvertising policies and legal requirements, such as data privacylaws (GDPR, CCPA) and industry-specificregulations.
Desired candidate profile

1.AnalyticalSkills

  • DataAnalysis: Strong ability to interpret and analyzedata from ad campaigns, drawing insights and making recommendationsto improve performance.
  • Attentionto Detail: A keen eye for detail, particularly whensetting up campaigns, monitoring performance, and ensuring that allaspects of the campaign areoptimized.
  • Problem-Solving:The ability to troubleshoot underperforming ads, identify thecause, and implement changes to improveresults.

2. DigitalMarketingKnowledge

  • PaidMedia Expertise: Deep understanding of paid mediastrategies, including PPC(Pay-Per-Click), CPC,CPM, and CPA(Cost-Per-Acquisition)models.
  • SEO &SEM: Knowledge of how paid advertising integrateswith broader Search Engine Optimization(SEO) and Search Engine Marketing(SEM)efforts.
  • ConversionOptimization: Ability to optimize landing pages, adcreatives, and funnels for better conversionrates.

3. CreativeSkills

  • Copywriting:Ability to write compelling ad copy that resonates with targetaudiences and promptsaction.
  • CreativeCollaboration: Ability to work closely with creativeteams to develop eye-catching and effective ad creatives (images,videos, and graphics).
  • VisualDesign: Familiarity with basic design principles ortools like Canva orAdobe Photoshop can be helpful forcreating or editing ad creatives.

4.ProjectManagement

  • TimeManagement: Ability to juggle multiple campaigns,deadlines, and tasks while ensuring that all ads are executed ontime and withinbudget.
  • Cross-functionalCollaboration: Effective communication and teamworkskills to work with other teams, such as content, design, andproduct teams.

5.Adaptability

  • PlatformChanges: Ad platforms frequently update theirfeatures and algorithms. An Ads Specialist must be adaptable andable to quickly implement new strategies or adjust to changes inplatform policies.
  • Testing andIteration: Willingness to experiment with newapproaches, test different ad creatives or strategies, and iteratebased on what works.
KeySkills
Digital Marketing,MarketingSkills,Marketing Strategy
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: years
Gender: Male
Vacancy: 1
  • Meta Ads Specialist

    20 hours ago


    Dubai, Dubai, United Arab Emirates Elegant Hoopoe Full time

    Elegant Hoopoe is a leading company that requires a skilled Performance Marketing Manager to join our team. As a Meta Ads Specialist, your primary responsibility will be to develop and execute high-performance ad campaigns on Facebook and Instagram.ResponsibilitiesConduct market research to define audience segmentation and targeting strategies.Create, test,...

  • Ads Specialist

    3 weeks ago


    Dubai, Dubai, United Arab Emirates Canonical Full time

    Roles and responsibilitiesSupport marketing teammembers with setting up and monitoring paidcampaignsMonitor paid performance and budgetsacross the Marketing teamBuild on automationand AI to improve paid performanceDevelopCanonical's adtech stack to industry leadingstandard What we arelooking for in youProficiency with all ad platforms(Google, LinkedIn,...


  • Dubai, Dubai, United Arab Emirates Chemist Warehouse UAE Full time

    We are seeking a results-driven Marketing/Digital Ads Specialist to oversee the creation, management, and optimization of paid advertising campaigns for our eCommerce platform. The ideal candidate will have a strong understanding of digital marketing strategies, analytics, and tools to drive traffic, enhance customer engagement, and boost conversions Key...


  • Dubai, Dubai, United Arab Emirates Petlab Co. Full time

    Key ResponsibilitiesOwn the creative process, leading ad production from start to finish.Edit high-performing ads that capture attention and drive engagement.Analyze performance metrics and refine creatives to optimize results.Stay up-to-date with viral video trends and platform changes to keep our ads competitive.Collaborate with key stakeholders to ensure...

  • Paid Ads Specialist

    6 days ago


    Dubai, Dubai, United Arab Emirates ALBA CORP Full time

    We are looking for a Paid AdsSpecialist to manage and optimize multichanneldigital advertising campaigns across Meta Google AdsBing LinkedIn TikTok and other platforms. This rolerequires a datadriven analyticalthinker who can execute performance marketingstrategies refine targeting and scale ad spend efficiently whileensuring...


  • Dubai, Dubai, United Arab Emirates VIP RENT A CAR L.L Full time

    Vacancy DetailsWe are currently seeking 1 vacancy for a Google Ads Specialist to join our team in Egypt. This role involves working remotely and requires excellent communication and organizational skills, as well as proficiency in Google Ads and related tools. Key ResponsibilitiesThe selected candidate will be responsible for creating and managing Google...


  • Dubai, Dubai, United Arab Emirates Pupilar Full time

    Job Title:Junior AdsSpecialistLocation: DubaiUAESalary: AED 2000 permonth (Base Salary) JobDescription: We are looking fora datadriven and detailoriented Junior AdsSpecialist to join our team in Dubai. The idealcandidate has a passion for digital marketing paid advertising andoptimizing campaigns for maximum performance. You will assist inplanning executing...


  • Dubai, Dubai, United Arab Emirates H&S Real Estate Dubai Full time

    Digital Marketing Specialist (Expert in paid ads) H&S Real Estate is looking for a Digital Marketing Specialist with a proven track record in managing paid ads on Facebook, Instagram, and Google Ads. If you are a results-driven marketer passionate about social media and paid advertising, we want to hear from you Responsibilities: Manage and optimize...


  • Dubai, Dubai, United Arab Emirates H&S Real Estate Dubai Full time

    Digital Marketing Specialist (Expert in paid ads) H&S Real Estate is looking for a Digital Marketing Specialist with a proven track record in managing paid ads on Facebook, Instagram, and Google Ads. If you are a results-driven marketer passionate about social media and paid advertising, we want to hear from you Responsibilities: Manage and optimize paid...


  • Dubai, Dubai, United Arab Emirates VIP RENT A CAR L.L Full time

    About the RoleWe are looking for an experienced Google Ads Specialist to join our team in Egypt. As a remote employee, you will work closely with our Dubai-based team to optimize digital marketing campaigns, improve ROI, and drive growth. Your primary responsibility will be to create, manage, and optimize Google Ads campaigns to achieve business...


  • Dubai, Dubai, United Arab Emirates IBC Group - International Blockchain Consulting Full time

    IBCGroup.io is a leading blockchain and crypto advisory firm, dedicated to providing innovative solutions and insights in the rapidly evolving crypto space. We are seeking a talentedMarketing Specialistto join our dynamic team. The ideal candidate has deep expertise in leveraging Web3 advertising tools and platforms to maximize reach, optimize campaigns, and...


  • Dubai, Dubai, United Arab Emirates SALT Full time

    Job Title:Paid Ads SpecialistLocation:Dubai, UAECompany:Leading Digital Marketing AgencyAbout Our Client:Our client is a highly dynamic and growing digital marketing agency based in Dubai, offering innovative solutions to clients across various industries. They are currently seeking a talented and results-drivenPaid Ads Specialistwithagency-side experienceto...


  • Dubai, Dubai, United Arab Emirates Dar Full time

    Job SummaryWe are seeking a Placemaking Specialist to join our multi-disciplinary team, working on human-centered urban design and masterplanning projects. The role involves leading Placemaking strategies, coordinating with other teams, and translating social and cultural dimensions into design guidelines for public realm and spatial frameworks.About the...


  • Dubai, Dubai, United Arab Emirates Krish Project Management Service Full time

    Digital Marketing Specialist Job Description Position: Digital Marketing Specialist Department: Marketing Reports to: Digital Marketing Manager Job Purpose: The Digital Marketing Specialist will be responsible for developing and executing online marketing strategies to increase brand awareness, drive website traffic, and generate leads or sales. They...


  • Dubai, Dubai, United Arab Emirates Wallenius Wilhelmsen group Full time

    About the Role:We are seeking a highly skilled Port & Cargo Operations Specialist to join our team at Wallenius Wilhelmsen group. The successful candidate will be responsible for managing cargo and vessel operations in the Arabian Gulf or Africa region.This includes overseeing daily vessel movements, coordinating with local agencies and terminal operators,...


  • Dubai, Dubai, United Arab Emirates Climax Marine Services Full time

    We are looking for a talented Technical Support Specialist to join our team at Climax Marine Services. As a Technical Support Specialist, you will be responsible for providing top-notch support to our customers and ensuring their satisfaction with our products and services.Job Description:The Technical Support Specialist will be responsible for resolving...


  • Dubai, Dubai, United Arab Emirates RemoteWorker US Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at RemoteWorker US.The successful candidate will be responsible for managing Google Ads campaigns, optimizing towards upper and lower funnel conversion metrics, and working cross-functionally to better understand business objectives across multiple departments.This is...


  • Dubai, Dubai, United Arab Emirates IBC Ventures LTD Full time

    IBCGroup.io is a leading blockchain and crypto advisory firm dedicated to providing innovative solutions and insights in the rapidly evolving crypto space. We are seeking a talented Marketing Specialist to join our dynamic team. The ideal candidate has deep expertise in leveraging Web3 advertising tools and platforms to maximize reach, optimize campaigns,...


  • Dubai, Dubai, United Arab Emirates Estemarat Group Full time

    Dubai, United Arab Emirates | Posted on 01/29/2025We are looking for a Digital Marketing Specialist to join our team in Dubai. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads. This role requires expertise in SEO, social media,...


  • Dubai, Dubai, United Arab Emirates SALT Full time

    Roles and ResponsibilitiesMy client is seeking a highly skilled Paid Social Specialist with REAL ESTATE experience to manage and optimize paid ad campaigns for real estate on Instagram and Facebook. The role involves developing strategies that drive lead generation, promote property listings, and enhance brand visibility.Key Responsibilities:Plan, execute,...