Ads Specialist

1 week ago

Dubai, Dubai, United Arab Emirates Canonical Full time
Roles and responsibilities
  • Support marketing teammembers with setting up and monitoring paidcampaigns
  • Monitor paid performance and budgetsacross the Marketing team
  • Build on automationand AI to improve paid performance
  • DevelopCanonical's adtech stack to industry leadingstandard

What we arelooking for in you

  • Proficiency with all ad platforms(Google, LinkedIn, Meta...)
  • Familiarity withcampaign tracking and analyticstools
  • Experience driving successful leadgeneration campaigns.
  • Experience with A/Btesting and data-driven decisionmaking.
  • Exceptional interpersonal skills andaptitude for forging trusting relationships across diverse,cross-functional teams
  • Proven ability toprioritise and differentiate what matters from the noise, meetingdeadlines without sacrificing quality
  • A growthmindset - someone who is not afraid to think big and take onrisks
  • Engagement with the latest trends inmarketing technology
  • Willingness to travel upto 4 times a year for internalevents

  • 1. CampaignCreation andStrategy

  • AdStrategy Development: Develop targeted advertisingstrategies that align with the company's marketingobjectives, customer segments, andbudget.
  • PlatformSelection: Determine which advertising platforms(Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, etc.) bestfit the campaign goals, whether for lead generation, brandawareness, or salesconversions.
  • Ad Copy and CreativeBriefing: Write compelling ad copy, design creativebriefs, and collaborate with design or creative teams to developengaging visuals for ads.
  • BudgetAllocation: Manage ad budgets, ensuring that fundsare allocated efficiently across different platforms and campaignsto maximize results.

  • 2.Campaign Execution andOptimization

  • AdPlacement: Set up and launch campaigns on digital adplatforms, ensuring that ads are targeted to the right audiencebased on demographics, behaviors, interests, andlocation.
  • A/BTesting: Implement A/B tests to compare different advariations (copy, creative, targeting, etc.) and identify the mosteffective combinations for achieving desiredoutcomes.
  • BidManagement: Optimize bids and budget settings tomaintain an efficient cost-per-click (CPC) or cost-per-impression(CPM) and ensure the campaign meets performancegoals.
  • AdMonitoring: Regularly monitor the performance ofactive campaigns, ensuring ads are running smoothly and addressingany issues like underperforming ads or technicalproblems.

  • 3. PerformanceAnalysis andReporting

  • DataAnalysis: Analyze campaign data and metrics such asCTR (click-through rate), conversion rates, ROI, CPC, CPM, andcustomer acquisition costs(CAC).
  • Reporting:Create and present reports that summarize campaign performance, keyinsights, and recommendations for future campaigns. Use datavisualization tools like Google Data Studio, Tableau, or Excel toconvey resultseffectively.
  • ActionableInsights: Identify trends and patterns in adperformance and provide actionable insights for optimization orstrategy changes.
  • CompetitorAnalysis: Keep track of competitor ad strategies,analyzing their approaches to understand how the company canimprove its own ad performance.

  • 4.Audience Targeting andSegmentation

  • TargetAudience Development: Define and refine audiencesegments based on demographic data, interests, behaviors, and pastinteractions with thebrand.
  • Retargeting:Implement retargeting campaigns to reach people who have interactedwith the brand in the past, such as website visitors, emailsubscribers, or pastcustomers.
  • LookalikeAudiences: Use lookalike audience targeting to findnew users who resemble high-value customers orleads.

  • 5. Platform andToolProficiency

  • AdPlatforms: Expertise in major ad platforms such asGoogle Ads, Facebook AdsManager, Instagram Ads,LinkedIn Ads, TwitterAds, Snapchat Ads, andothers.
  • AnalyticsTools: Proficiency in analytics tools likeGoogle Analytics,Facebook Insights,Google Tag Manager, andplatform-specific analytics tools to track and analyze adperformance.
  • ConversionTracking: Set up and manage conversion tracking tomeasure specific goals (e.g., form submissions, product purchases)driven by the ad campaigns.
  • AdTech: Familiarity with advertising technologies andtools like Programmatic Advertising,Demand-Side Platforms (DSPs),Marketing Automation Tools, andA/B TestingSoftware.

  • 6.Continuous Learning andAdaptation

  • IndustryTrends: Stay up-to-date with the latest trends,algorithms, and best practices in digital advertising. Thisincludes keeping an eye on emerging platforms, new ad formats, andchanges in advertising policies on majorplatforms.
  • Ad Regulations andCompliance: Ensure compliance with platformadvertising policies and legal requirements, such as data privacylaws (GDPR, CCPA) and industry-specificregulations.
Desired candidate profile

1.AnalyticalSkills

  • DataAnalysis: Strong ability to interpret and analyzedata from ad campaigns, drawing insights and making recommendationsto improve performance.
  • Attentionto Detail: A keen eye for detail, particularly whensetting up campaigns, monitoring performance, and ensuring that allaspects of the campaign areoptimized.
  • Problem-Solving:The ability to troubleshoot underperforming ads, identify thecause, and implement changes to improveresults.

2. DigitalMarketingKnowledge

  • PaidMedia Expertise: Deep understanding of paid mediastrategies, including PPC(Pay-Per-Click), CPC,CPM, and CPA(Cost-Per-Acquisition)models.
  • SEO &SEM: Knowledge of how paid advertising integrateswith broader Search Engine Optimization(SEO) and Search Engine Marketing(SEM)efforts.
  • ConversionOptimization: Ability to optimize landing pages, adcreatives, and funnels for better conversionrates.

3. CreativeSkills

  • Copywriting:Ability to write compelling ad copy that resonates with targetaudiences and promptsaction.
  • CreativeCollaboration: Ability to work closely with creativeteams to develop eye-catching and effective ad creatives (images,videos, and graphics).
  • VisualDesign: Familiarity with basic design principles ortools like Canva orAdobe Photoshop can be helpful forcreating or editing ad creatives.

4.ProjectManagement

  • TimeManagement: Ability to juggle multiple campaigns,deadlines, and tasks while ensuring that all ads are executed ontime and withinbudget.
  • Cross-functionalCollaboration: Effective communication and teamworkskills to work with other teams, such as content, design, andproduct teams.

5.Adaptability

  • PlatformChanges: Ad platforms frequently update theirfeatures and algorithms. An Ads Specialist must be adaptable andable to quickly implement new strategies or adjust to changes inplatform policies.
  • Testing andIteration: Willingness to experiment with newapproaches, test different ad creatives or strategies, and iteratebased on what works.
KeySkills
Digital Marketing,MarketingSkills,Marketing Strategy
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: years
Gender: Male
Vacancy: 1

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