Performance Advertising Specialist

6 days ago


Dubai, Dubai, United Arab Emirates Kcal World Full time
About the Role
We are looking for an experienced Performance Advertising Specialist to manage and optimize Paid Ads campaigns across multiple channels. As a key member of our team, you will work closely with cross-functional teams to deeply understand our businesses and utilize data to optimize existing paid media strategies and Google Ads campaigns.

Responsibilities
  1. Plan, create, and manage Google Ads campaigns for Search, Display, YouTube, and Shopping.
  2. Develop and execute Meta Ads, TikTok Ads, and LinkedIn Ads strategies, including campaign setup, creative management, and ongoing optimization.
  3. Manage mobile app marketing campaigns focusing on user acquisition, retention, and in-app sales conversions.
  4. Conduct keyword research, A/B testing of ad creatives, and landing page optimization.
  5. Collaborate with design, content, and technical teams to ensure cohesive campaign execution and accurate reporting.

Qualifications
  1. Bachelor's degree in marketing, business, or a related field.
  2. 3-5 years of proven experience managing Google Ads campaigns with strong results.
  3. Hands-on experience with Meta Ads, TikTok Ads, and LinkedIn Ads, covering content strategy development, campaign setup, creative optimization, and performance analysis.
  4. Expertise in mobile app performance marketing, driving user acquisition, retention, and in-app sales.


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