Performance Advertising Specialist
6 days ago
We are looking for an experienced Performance Advertising Specialist to manage and optimize Paid Ads campaigns across multiple channels. As a key member of our team, you will work closely with cross-functional teams to deeply understand our businesses and utilize data to optimize existing paid media strategies and Google Ads campaigns.
Responsibilities
- Plan, create, and manage Google Ads campaigns for Search, Display, YouTube, and Shopping.
- Develop and execute Meta Ads, TikTok Ads, and LinkedIn Ads strategies, including campaign setup, creative management, and ongoing optimization.
- Manage mobile app marketing campaigns focusing on user acquisition, retention, and in-app sales conversions.
- Conduct keyword research, A/B testing of ad creatives, and landing page optimization.
- Collaborate with design, content, and technical teams to ensure cohesive campaign execution and accurate reporting.
Qualifications
- Bachelor's degree in marketing, business, or a related field.
- 3-5 years of proven experience managing Google Ads campaigns with strong results.
- Hands-on experience with Meta Ads, TikTok Ads, and LinkedIn Ads, covering content strategy development, campaign setup, creative optimization, and performance analysis.
- Expertise in mobile app performance marketing, driving user acquisition, retention, and in-app sales.
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