Loyalty Strategy Manager

1 month ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Etihad Airways Full time
Synopsis

This position is responsible for the strategic planning and execution of the Etihad Guest loyalty program. This involves establishing tier structures, benefits, and experiences that contribute to enhancing member recognition, rewards, and engagement.

Key Responsibilities
  • Strategic Development: Create the strategy for the Etihad Guest program in collaboration with internal and external stakeholders. Define the program's positioning, privileges, and recognition for members across different tiers and markets.
  • Benefits and Rewards: Implementing innovative approaches to benefits and rewards, focusing on lifestyle perks, new redemption options, tier enhancements, and status retention. Ensuring members feel valued, special, have personalized rewards, and receive exclusive treatment.
  • Program Enhancement: Outline improvement plans in coordination with stakeholders to continuously enhance the loyalty program. Introduce new initiatives, redemption platforms, and integrate with lifestyle partners. Enhance member satisfaction by addressing feedback and benchmarking against competitors.
  • Member Experience & Engagement: Collaborate with partnership and product teams to maintain a seamless and beneficial program experience for members. Align customer experience principles with partners and manage member interactions, including enrollment and fulfillment processes.
Education & Experience
  • A university degree (Masters preferred) in Business/Management or relevant field, with a focus on Product or Loyalty Management.
  • Minimum of 8 years of experience, including 4 years in a managerial role.

About Etihad Airways

Etihad Airways, the UAE's national carrier, established in 2003, has emerged as a prominent global airline. Operating from Abu Dhabi, Etihad serves passenger and cargo destinations worldwide. Through codeshare partnerships, Etihad provides access to a wide range of international destinations. Known for its exceptional service, products, cargo services, and award-winning loyalty program, Etihad has been a frontrunner in COVID-19 response efforts. Etihad prioritizes addressing the climate crisis and actively collaborates with aviation industry leaders for sustainable solutions.


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