Sr. Biz Marketing Lead, MENAT, Ads

1 week ago

Dubai, Dubai, United Arab Emirates Amazon Full time

Job ID: | Amazon Middle East and North Africa FZ-LLC - F52

At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end, we have developed products that leverage Amazon's strength as a world-class eCommerce website and have integrated ads into the shopping experience from first discovery to purchase. Amazon Ads operates at the intersection of ecommerce and advertising, offering a rich array of digital ads solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high-quality sites across the web. We start with the customer and work backwards in everything we do, including ads. If you're interested in joining a rapidly growing team working to build a unique and world-class scaled marketing program with a persistent focus on the customer, you've come to the right place.

Our key goal is to drive adoption and growth across a range of self-service, cost-per-click advertising products. This will enable small and medium-sized business (SMB) advertisers to engage with customers in meaningful ways. Our team is responsible for making it simple for third-party (3P) and first-party (1P) selling partners to advertise their products. This increased visibility of their offerings benefits both the selling partners and Amazon customers, who can discover a wider selection of products – a win-win

We are seeking a creative and result oriented Senior Business Marketing leader to steer SMB Marketing for our Middle East, North Africa, and Turkey (MENAT) business. In this role, you will be responsible for the end-to-end performance and strategy for SMB advertisers in the MENAT region. You will work closely with stakeholders worldwide and locally to achieve key business objectives. As part of this position, you will develop deep insights into local advertisers and partner with various stakeholders. This will enable you to define strategic priorities and a roadmap to accelerate MENAT's performance for SMBs, aligning it with some of Amazon's best-performing regions. The role is based in Dubai but will require interaction with our global teams in Asia, Europe, and North America.

The ideal candidate for this role will have a strong passion for data and customer insights. They will leverage these to develop innovative strategies that achieve key business goals. You will approach this role with a customer-first mindset, seeking to understand pain points, gaps, and identify opportunities. You will proactively identify and mitigate potential risks, demonstrating sound judgment in escalating issues when appropriate. To be successful, you'll need to be an excellent communicator who can earn the trust of key stakeholders across multiple teams. You should be comfortable operating in ambiguous environments, working autonomously, and handling multiple tasks simultaneously. The ability to prioritize effectively will be crucial, as you contribute to ambitious growth plans. If you are organized, analytical, and eager to own and drive the end-to-end regional strategy for SMB advertisers in MENAT, this is an excellent opportunity for you.

Key job responsibilities

• Create strategic SMB priorities and roadmap for the region based on key insights

• Own day-to-day partnerships and reviews with local sales and other stakeholder teams

• Work closely with Channel marketing managers to align cross- channel marketing strategy based on customer insights and business priorities

• Own analysis of business performance against key goals including insights/callouts for Weekly/Monthly/Quarterly Business Reviews

• Prepare for business reviews to the senior management team regarding progress, roadblocks, and action plans.

• Analyse the impact and results of initiatives impacting the program, and share results with senior leaders and stakeholders

We are open to hiring candidates to work out of one of the following locations:

Dubai, ARE

BASIC QUALIFICATIONS

Master's degree in Business, Marketing, or other related area
- 5+ years of relevant experience in driving strategic programs or consulting
- Excellent communication and interpersonal skills and an ability to effectively communicate with stakeholders.
- Proven ability to communicate persuasively and to influence others, particularly amongst senior stakeholders
- Proficient in MS Office and Analytical skills in EXCEL and Basic SQL knowledge to review and analyze data.
- Ability to deal with ambiguity in a fast-paced environment

PREFERRED QUALIFICATIONS

Previous advertising or retail experience
- Advanced SQL knowledge
- Proven ability to dive deep and identify root cause gaps and drive solutions that improve customer experience and drive business results.
- Passion for e-commerce and digital marketing and a track record of delivering outstanding results. An entrepreneurial spirit and a passion for having fun while delivering world-class products and programs.
- Positive, proactive and always able to exercise great judgment
- Basic fluency in Arabic language

Posted: March 13, 2024 (Updated 8 days ago)

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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