Head of E-commerce

2 weeks ago

Dubai, Dubai, United Arab Emirates GMG Full time

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors.

Its vision is to inspire people to win in ways that make the world better.

GMG's investments span across five key verticals:
GMG Sports, GMG Everyday Goods, GMG Health and Beauty, GMG Properties, and GMG Logistics.

Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world's most successful and respected brands in the well-being sector.

Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

Purpose:

  • As the Head of Ecommerce, you will be responsible for overseeing the full profit and loss (P&L) of multiple ecommerce brands for GMG Sports division.
  • You will lead a team of category managers, catalog and master data resources, as well as three direct reports who are Ecommerce Managers.
  • Your primary objective will be to drive the growth and success of our ecommerce businesses, ensuring their alignment with our overall digital and omnichannel strategies. You will collaborate closely with crossfunctional teams, including marketing, operations, technology, and finance, to achieve revenue and profitability goals.

Strategy and Planning:

  • Develop and implement the ecommerce strategy in alignment with the overall organizational goals and objectives.
  • Identify growth opportunities, market trends, and emerging technologies to drive continuous improvement and innovation within the ecommerce space.
  • Create and execute strategic plans for each ecommerce brand, outlining clear objectives, milestones, and KPIs
  • Drive the day to day trading operations on our ecommerce websites and apps

Financial Performance:

  • Oversee the full P&L of the ecommerce brands, monitor financial performance, and take proactive measures to achieve revenue and profitability targets.
  • Analyze sales data, market trends, and competitive landscape to identify areas for growth and profitability improvement.
  • Develop and manage budgets, forecasting revenue and expenses accurately.

Team Leadership and Management:

  • Build, lead, and motivate a highperforming ecommerce team, providing clear direction and setting performance expectations.
  • Foster a collaborative and inclusive work environment, encouraging professional development and growth opportunities for team members.
  • Conduct regular performance evaluations, provide feedback, and implement training programs to enhance the team's skills and expertise.

Cross-Functional Collaboration:

  • Partner with category managers and merchandising teams to ensure effective product assortment, pricing strategies, and inventory management
  • Work closely with technology and IT teams to optimize the ecommerce platforms, enhance user experience, and ensure seamless integration with other system

Data Analysis and Reporting:

  • Utilize analytics tools and platforms to gather insights, measure performance, and track key metrics, such as conversion rates, average order value, customer lifetime value, and customer acquisition cost.
  • Generate regular reports and dashboards to provide visibility into ecommerce performance, identify trends, and make datadriven recommendations for improvement.

Person Specific Requirements:

Base Requirement: 4+ years in a similar ecommerce role

Minimum Experience and Knowledge:

  • Bachelor's degree in business, marketing, or a related field (Master's degree preferred).
  • Proven experience in managing multiple ecommerce brands and driving their P&L performance.
  • Strong understanding of digital marketing, ecommerce technologies, and industry best practices.
  • Demonstrated ability to develop and execute ecommerce strategies that drive revenue growth and profitability.
  • Excellent leadership and people management skills, with the ability to motivate and inspire crossfunctional teams.
  • Analytical mindset with the ability to interpret data, identify trends, and make informed decisions.
  • Strong business acumen, financial literacy, and budget management skills.
  • Exceptional communication and presentation skills, with the ability to effectively communicate complex concepts to stakeholders at all levels.
  • Prior experience in the retail industry or a similar consumerfocused industry is highly desirable.

Job-Specific Skills:

  • Experience in driving growth for ecommerce businesses with large catalogs and multiple brands
  • Arabic would be a plus
  • Strong understanding of ecommerce web and app platforms
  • Can do attitude and change mindset
  • Ability to motivate a team and increase quality and speed of execution
  • Customer obsessed with a drive towards excellence

Behavioral Competencies

  • Effective ability to manage multiple stakeholders with a cando attitude.
  • Strategic thinker and ability to se

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