Performance Marketing Manager
1 week ago
Our client leading independent wholesaler (B2B) and reseller of digital gaming products (B2C) and one of the highest transacting PayPal merchants in the GCC region.
They are on a massive growth trajectory and have ambitions to grow in multiple new markets and increase penetration in existing markets.
They are looking for a Performance Marketing Manager with eCommerce experience to join their Dubai office with the goal of growing sales and revenue.
Responsibilities:
- Manage all aspects of paid acquisition, including Shopping, Search, and Social.
- Lead the overall paid strategy utilising advertising technologies from Google (Shopping, PMAX, Merchant Centre), Bing, Facebook, etc.
- Utilise broadcast channels such as Facebook, Instagram, Youtube, and Twitch to create awareness of our product and service offering.
- Manage advertising budget across multiple advertising accounts, regions, and languages.
- Introduce strategies and tactics to increase market share in new markets and territories
- Work closely with the product and data team to identify trends and opportunities to generate sales and revenue.
- Report on account, campaign, and product level performance using metrics such as CPA, COS, and ROAS.
- Ensure paid media channels make a positive and growing contribution to the business
- Ensure the data integrity of shopping data feeds
- Work with the Head of Marketing on strategy, planning, and forecasting.
- Ideate and brainstorm product and website enhancements to help conversion rate and the overall user experience of the website.
Requirements:
- 5+ years experience in an eCommerce, Agency, or Digital business
- Previously managed budgets in excess of $1M per annum
- Comfortable analysing large sets of data
- Strong problem solving and analytical skills
- Passionate Excel user
- Expert user of Google Ads, Bing Ads, Google Merchant Centre, Facebook Ads Accounts
- Strong verbal and written communication
- Ability to present to management
- Enterprising and critical thinker
- Knowledge of computer gaming an advantage
- Experience of selling a digital product a plus Great reporting skills
- Excellent collaboration and project management skills
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