Performance Marketing Manager
1 week ago
The Role Being the Digital Marketing custodian at Savills Middle East you will play a pivotal role spearheading and owning the best practices for channels creative output and overall digital marketing strategies.
Your primary focus will be implementing analysing and optimising Savills Residential performance marketing across multiple channels utilising Google and social media advertising tools including but not limited to paid search display and paid social campaigns.
You will also be the advisor on latest advertising trends and technologies and will be able to manage multichannels/networks budgets to meet MQL (Marketing Qualified Lead) targets as well as different KPIs on digital plans to optimise Savills Residential digital agenda.
The role will work in collaboration with a group of key stakeholders such as general marketing graphic design CRM call centre social media & content as well as sales/leasing agents.
It will also extend to supporting digital marketing strategies for exclusive clients when needed. this role is for someone open minded with an appetite to learn and a has solutiondriven personality.You are genuinely interested in performance marketing and putting out successful campaigns and use various networks and platforms to bring interesting ideas to the table to make deliverables more engaging and ROI is prominent.
Key ResponsibilitiesDevelop and execute innovative digital marketing strategies owning channel best practices for creative outputs to amplify brand presence and drive tangible ROIIdentify growth opportunities testing hypotheses to improve performance and paid channels traffic as well as improve the Savills Residential brand imageDeliver customerfocused campaigns to agreed MQL targetsAddress and escalating campaign performance issuesContinuously identify growth opportunities conduct tests and leverage datadriven insights to enhance campaign performance focusing on paid search display and social campaignsBuild and foster good relationships and work closely with key stakeholders including general marketing graphic design CRM call centre social media & content as well as sales/leasing agents to align digital targets and ensure cohesive brand messagingInfluence artwork and copy to support digital strategy & optimise performanceManage multichannel budgets effectively meeting MQL targets and other KPIs while optimising the digital agenda for Savills Residential.
Analyse and report on the effectiveness of digital campaigns providing insights to refine strategies and maximize ROI while ensuring alignment with set KPIs.
Skills Knowledge and ExperienceProven track record in developing datadriven campaigns that yield measurable ROI and contribute to longterm brand recognitionExtensive experience in establishing implementing and measuring the effectiveness of digital paid advertising initiatives across various platforms including YouTube Video Ads and paid social media channelsProficiency in analysing paid marketing KPIs by channel/campaign and dynamically reallocating budgets to optimise ROI.
Comfortable using BI tools like Tableau or Power BIStrong communication skills and ability to collaborate with diverse teams to align on digital marketing performance and ROI5 years in the performance marketing field with a proven track record of driving successful digital marketing campaignsStrong technical understanding of digital marketing tools and platformsPositive energetic highly organised and structured approach to daily workloadThis job has been sourced from an external job board.
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