Digital Marketing Unit Head

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Al Nahiya Group Full time
  • Digital Marketing Unit Head - UAE National
Digital Marketing Unit Head - UAE National

The job posting is outdated and position may be filled

Digital Marketing Unit Head- UAE National

The Digital Marketing Unit Head is responsible for the organizations online presence and digital marketing through managing the social media platforms, related emerging technologies, digital advertising and partnerships.

Roles and Responsibilities

  • Ensures that the organization exploits the full potential of digital marketing technologies in pursuit of its vision and strategic objectives, by supporting the Digital Marketing Manager in developing and implementing the units medium and long terms relevant strategies, goals, methods, tactics, policies, guidelines, KPIs frameworks, procedures, processes and creates resources plans, as and when needed.
  • Inputs into and assists in managing and developing the digital marketing budget, along with the administrative, legal and financial actions for the unit.
  • Reviews project proposals and prepares feasibility reports, providing time frames, funding parameters and resource allocation and follows up on implementation.,
  • Reviews the units progress, KPIs, and analytical reports on social media growth, engagement, reach and other relevant social media insights for the organization social media presence.
  • Ensures that all digital marketing activities are evaluated and provides advice and recommendations for further actions to the Digital Marketing Manager.
  • Identifies and assesses new potential technologies, tools, systems, and techniques that can be utilized to ensure that digital and social media presence are performing efficiently and effectively and they remain the best fit for the museum.
  • Develops audience engagement within the organization social media platforms through the provision of quality content and digital marketing strategy, including but not limited to, content marketing, organic and paid social media activations.
  • Provides digital marketing leadership, mentorship and guidance to ensure staff are aware and actively engaged in the digital marketing strategy.
  • Ensures the legal and regulatory compliance including but not limits to privacy, data protection, rights management and copyright.
  • Ensures operational excellence in achieving KPI s, working towards establishing a sustainable financial model by achieving any set financial targets and driving internal process improvement and efficiency and, ensuring the offering of attractive products or tools that lead this enablement.
  • As a brand ambassador the role holder will consider the customer prospective in all your projects - working to understand and manage all stakeholders.
  • As a leader, the role holder will create learning opportunities by collaboration, transfer of knowledge, or developing employees in their respective area, that drive employee engagement and growth across the organization .

Requirements

Minimum Experience Requirements

7years of post graduate experience in managing digital and social media working within a museum, heritage site or leisure and tourism sector

Fluency in Arabic and English

Preferred Experience Requirements

Experience as Digital or Social Marketing Manager in a museum or museum related institution

Fluency in Arabic, English and French

Bachelors Degree in Marketing, Communication, Public Relations, Events or related disciplines

Requirements Minimum Experience Requirements 7years of post graduate experience in managing digital and social media working within a museum, heritage site or leisure and tourism sector Fluency in Arabic and English Preferred Experience Requirements Experience as Digital or Social Marketing Manager in a museum or museum related institution Fluency in Arabic, English and French Minimum Education Requirements Bachelors Degree in Marketing, Communication, Public Relations, Events or related disciplines

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