senior digital marketing specialist

1 week ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Aurora Rise Group Full time

Reports directly to the Marketing Leader; the Senior Digital Marketing Specialist (SDMS) is primarily responsible for facilitating effective collaboration, maintaining brand consistency, and overseeing content development and management across various digital platforms.

The role requires a solid ability to navigate daily communication strategies and other marketing channels while coordinating closely with teams in different regions, especially in video production and storytelling.

SDMS oversees the content publication and generates insightful reports to create awareness and a long-lasting community across Aurora Rise Group.

This Job Description intends to highlight the most critical areas of responsibility only and does not cover all aspects of the Position.

KEY RESPONSIBILITIESCOMMUNICATION & COLLABORATIONFacilitates day-to-day communication management of LinkedIn and supervises other marketing communication methods across ARG BUs.
Collaborates with UAETeamADQ in UAE and Europe regularly.
Copywriter review for specific campaigns, including but not limited to YouTube and Linkedin.
Ensures daily direction and follow-up of social media and digital channels across all units.

Collaborates with the marketing teams and internal/external members to ensure that all designs align with the brand image and meet usability and website standards.

Writes a brief on the content and video production.
DEVELOPMENTDevelops the content calendar and executes monthly/weekly content planning.
Monitors and facilitates brand consistency in designs and content across all brand platforms.
Reviews brand positioning of all units and online marketing content to identify areas of improvement.
Supports and structures video production and storytelling definition to smoothen the content creation with Senior Designer & Content Creator.
Creates innovative methods of using digital resources to expand visibility and generate engagement with the audience.
REPORTING & MANAGEMENTManages and publishes the content in the digital channel ads.
Prepares monthly reports, including monitoring community interactions and follow-up of indicators.
Administrates and monitors the Website Content, such as Blogs and articles.
Notifies and escalates potential crisis management to the Marketing Leader and the Marketing Team.
POSITION REQUIREMENTSEDUCATION & EXPERIENCEBachelor's degree in Digital Multimedia, Marketing, Communications or a related field is preferred.

Proficient in social media platforms, website management, and digital content creation, with a comprehensive grasp of search engine dynamics, paid search strategies, and advertising mechanisms.

Strong written and verbal communication skills – storytelling.
Proficient in English and other languages is a plus.
Possesses a capability to carry out tasks with a perspective that values inclusion, equity, and diversity.
A solid sense of ownership, dedication, and skill in preserving confidentiality.
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