Marketing Lead
2 weeks ago
Sahem is building the leading MENA private market investing platform. We're on a mission to democratise early stage investing and empower everyone to own a piece of the region's most promising ventures.
What you'll do:
Some of the key responsibilities include:
Social Media Management:
- Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and growth across all relevant platforms while meeting business objectives
- Work with the design team to create and curate engaging content, including text, images, and videos, tailored to each platform's audience and characteristics
- Create and manage the social media content calendar on a monthly basis and obtain sign off from management
- Monitor and analyze social media performance using analytics tools to identify opportunities for improvement
- Research, negotiate, and manage relationships with influencers and influencer agencies to create effective partnerships
- Develop influencer marketing campaigns that drive brand awareness, engagement, and conversions
- Track and report on the success of influencer marketing initiatives, adjusting strategies as needed
- Build and maintain relationships with key press contacts, journalists, and media outlets relevant to our industry or cause
- Develop and distribute press releases and media kits to promote company initiatives, milestones, and events
- Coordinate interviews and media appearances for company representatives
- Bachelor's degree in Marketing, Communications, or a related field
- 3-5 years of experience in social media and influencer marketing ideally with exposure to the fintech or finance sector
- Understanding of social media algorithms and best practices
- Proficiency in social media analytics and tracking tools
- Creative thinker with a passion for storytelling and advocacy
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