Marketing Lead

2 weeks ago


Dubai, Dubai, United Arab Emirates The Economist Group LTD Full time

Introduction:
The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.


The ideal addition to the team is a strategic thinker with a proven track record of owning campaigns that attract, engage and retain audiences and someone who can bring forth a strong arsenal of marketing techniques and methods.

This is a rare opportunity to join an ambitious team who are genuinely customer-centric and committed to delivering the very best results for our clients.


Accountabilities:

  • Develop bespoke marketing plan and strategy tailored to each edition, demonstrating understanding of local markets
  • Manage and own execution of the marketing promotion plan
  • Data selections: work with internal and external stakeholders to ensure each campaign has the correct data pool
  • Website management: work with internal and external stakeholders to build and manage the event websites
  • Work closely with the client to provide regular progress reports and to obtain approval of marketing collateral and copy
  • Brief and manage paid digital marketing campaigns
  • Own content creation ideas and execution. E.g. speaker interviews, voxpop videos, infographic videos etc.
  • Responsible for vetting and making recommendations on registrations (with Marketing Executive assistance closer to the event if required)
  • Provide training to the Marketing Executive when required
  • Complete post show marketing reports
  • Assist Marketing Manager to execute marketing tasks and manage relationship with the client as required

Experience, skills and professional attributes:

  • Marketing degree or equivalent
  • Relevant event marketing experience (preference given to conference marketing and industry events experience)
  • Commitment to standards of excellence with attention to detail
  • Experience with client management and has strong presentation skills
  • Solid understanding of delegate acquisition, digital marketing and new media channels and the ability to explain (to nonmarketers) how each of these works
  • Proficient with marketing and analytics systems such as Google Analytics, Eloqua/Mailchimp, Salesforce, Cvent (or equivalents) and backend website editing tools like Wordpress
  • Actively listens to client feedback and is willing to amend marketing plans and work based on this
  • Familiar with the importance of data and how best to use it in order to target the right audience
  • Ability to manage multiple tasks, prioritise accordingly and work to tight budgets and deadlines


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