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Head of Pricing and Product Strategy
1 week ago
Ferrari World Abu Dhabi
Warner Bros. World Abu Dhabi
Yas Waterworld
CLYMB Abu Dhabi
Qasr Al Watan
SeaWorld Abu Dhabi
Strategy
- Recommend overall pricing and product strategy to the business
- Work with team to edict Pricing rules and guidelines by channel
- Recommend rates and objectives for yearly budgeting
- Define targets by segment, channels and product/price initiatives
- Identify gaps and recommend opportunities for each assets and engage resources into activity planning so that revenue targets are achieved
- Lead strategies and tactics to drive profitable visitation:
- Assist with analysis in the development of the strategic admissions pricing, providing insights, as well as identifying impacts on consumer promotions
- Lead pricing development and recommend actions to sustain demand and fill gaps, using the specific behaviors of the various markets.
- Ensure the consistency of the various consumer promotions across different channel and segments
- Develop KPIs for the commercial team to drive yield and volumes for the business
- Work closely with the Performance management team to set targets and monitor results
Pricing and Product
- Ensure relevance of pricing research and data used in price recommendations and provides feedback on pricing and packaging
- Bring new business insights through curiosity and resourcefulness in collecting and analyzing data (e.g., interview stakeholders, benchmark competitors, research market environment, create surveys)
- Oversees timely deployment of pricing and product initiatives
- Challenge and recommend pricing/product related initiatives for marketing and sales
- Implement and maintain procedures for effective workflow for all pricing and product related areas
- Coordinate rate setup and packaging
- Create and maintain high standards of data quality through system maintenance and audits
- Recommend processes for sales, reservations or ticketing that is coherent with the overall strategy for the market and drive upselling
- Create a pricing matrix to track and monitor product/pricing performance
- Maintain price integrity across segments and channels
Team Management
- Recruit, manage, coach and develop
- Set goals for the team and followup on achievement
- Define priorities and plan activities accordingly
- Develop and maintain relationships with key business stakeholders and influence business plans
To be considered for this role, you will need to have:
- Bachelor or Master's degree from a reputable university
- 5+ year experience in a similar role in Theme Parks, FMCG, management consulting or other relevant industry
- Excellent communication and critical thinking skills
- Proven capabilities in data analytics and structured problem solving
- Resourceful, entrepreneurial and autonomous in building and owning workstreams
- Able to prioritize, adapt and manage multiple responsibilities
- Efficient with PowerPoint, Excel and Tableau
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