Head of Pricing and Product Strategy

1 week ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Farah Experiences Full time
As a Head of Pricing & Product Strategy, you will be responsible to define and implement the product and pricing strategy, maximizing revenue and conversion across the Miral assets:
Ferrari World Abu Dhabi
Warner Bros. World Abu Dhabi
Yas Waterworld
CLYMB Abu Dhabi
Qasr Al Watan
SeaWorld Abu Dhabi

Strategy

  • Recommend overall pricing and product strategy to the business
  • Work with team to edict Pricing rules and guidelines by channel
  • Recommend rates and objectives for yearly budgeting
  • Define targets by segment, channels and product/price initiatives
  • Identify gaps and recommend opportunities for each assets and engage resources into activity planning so that revenue targets are achieved
  • Lead strategies and tactics to drive profitable visitation:
  • Assist with analysis in the development of the strategic admissions pricing, providing insights, as well as identifying impacts on consumer promotions
  • Lead pricing development and recommend actions to sustain demand and fill gaps, using the specific behaviors of the various markets.
  • Ensure the consistency of the various consumer promotions across different channel and segments
  • Develop KPIs for the commercial team to drive yield and volumes for the business
  • Work closely with the Performance management team to set targets and monitor results

Pricing and Product

  • Ensure relevance of pricing research and data used in price recommendations and provides feedback on pricing and packaging
  • Bring new business insights through curiosity and resourcefulness in collecting and analyzing data (e.g., interview stakeholders, benchmark competitors, research market environment, create surveys)
  • Oversees timely deployment of pricing and product initiatives
  • Challenge and recommend pricing/product related initiatives for marketing and sales
  • Implement and maintain procedures for effective workflow for all pricing and product related areas
  • Coordinate rate setup and packaging
  • Create and maintain high standards of data quality through system maintenance and audits
  • Recommend processes for sales, reservations or ticketing that is coherent with the overall strategy for the market and drive upselling
  • Create a pricing matrix to track and monitor product/pricing performance
  • Maintain price integrity across segments and channels

Team Management

  • Recruit, manage, coach and develop
  • Set goals for the team and followup on achievement
  • Define priorities and plan activities accordingly
  • Develop and maintain relationships with key business stakeholders and influence business plans

To be considered for this role, you will need to have:

  • Bachelor or Master's degree from a reputable university
  • 5+ year experience in a similar role in Theme Parks, FMCG, management consulting or other relevant industry
  • Excellent communication and critical thinking skills
  • Proven capabilities in data analytics and structured problem solving
  • Resourceful, entrepreneurial and autonomous in building and owning workstreams
  • Able to prioritize, adapt and manage multiple responsibilities
  • Efficient with PowerPoint, Excel and Tableau


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