CRM Manager

1 week ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Christian Dior Couture Full time

CLIENT PROGRAMS

  • Oversee all boutique level clienteling programs and execute strategies outlined by Central CRM including client growth strategies, capture retention initiatives, etc.
  • Create and lead local clienteling actions to promote best-in-class CRM practices that drive revenue and promote client retention and growth
  • Oversee e-clienteling programs in partnership with the local call center and e-commerce teams such as: identifying outreach opportunities and gifting strategies, decreasing return rate, increasing repeat shoppers, etc.
  • Efficiently prioritize execution of projects to meet deadlines and set objectives
  • Proactively handle the project roadmaps and suggest initiatives to improve the CRM programs
  • Oversee the ambassadors' program by hosting calls, deck development and managing lesson plans

Applications, systems & tools

  • Oversee roll-out, adoption and training of internal clienteling applications across all retail teams
  • Partner cross-functionally to collect needs and best practices and outline prioritizes for app development roadmap
  • Partner with Central CRM &; IT to lead evolution pilot programs and change management for system updates
  • Partner with local and Central IT team to troubleshoot and investigate technical issues

Communication

  • Lead the department's communication for the retail teams
  • Build and maintain strong partnerships with other departments and cross functional partners to facilitate clienteling topics across multiple communication channels
  • Facilitate CRM actions and communications for retail store openings / closure in partnership with the local Events and Central CRM teams

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